How Luxury Brands Perform Differently When it Comes to Online Video [Report]

How Luxury Brands Perform Differently When it Comes to Online Video [Report]

Source: Tubular Insights The explosion of social video has brought unprecedented opportunities for brands to reach their target audience, and raise

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The explosion of social video has brought unprecedented opportunities for brands to reach their target audience, and raise awareness for their products or services. Many brands have fully embraced this opportunity, and are seeing extraordinary engagement from a multi-platform video strategy, but there are some verticals that have been a little more cautious when it comes to being social. One of these sectors was the luxury market, now however we are seeing many big name luxury brands dedicated huge resources into creating and publishing online video content across the main social video platforms.

But how are luxury brands leveraging video, and what type of video content is working for them? In a brand new study between OMD EMEA and Tubular Labs, we can reveal vital social video insights across select sectors of the luxury industry. The report, ‘New Video Code of Conduct in Luxury Marketing‘ takes a deep dive into the unique way different audiences engage with luxury video content. We found that Luxury brands are unlike other brands & industries when it comes to video consumption. Most luxury brands now have an Instagram profile, a Twitter account, a Facebook page and a YouTube channel, and rather than following the lead of influencers and digital first publishers, luxury brands are taking the lead and owning a larger share of the viewership and engagement.

Luxury Brands: The Impact of Social Video

OMD EMEA, part of OMD Worldwide, is the largest and most awarded marketing performance company in the world, partnered with Tubular to release this study on the luxury industry and social video. The report takes an in-depth look at how luxury brands, such as TAG Heuer, Dolce &…

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