Author: Charles Dearing / Source: Marketing Insider Group Content marketing is a modern marketing technique enabled by the web which ever
Content marketing is a modern marketing technique enabled by the web which everyone is talking about. If you’ve never heard the phrase, content marketing is the act of creating valuable free content with the aim of drawing in new customers.
Content marketing is big and now is the best time ever to really push this effective strategy to the max. Right now property investment is incredibly attractive thanks to its relative stability and content marketing is a great way to catch new investors entering the ring looking for reliable profits.
If you are new to the content marketing game, I’d like to share five hacks that will help you draw in the right property investors with your content strategy.
1. Identify a Killer Niche
There are lots of different types of people who decide to invest in property. So you can’ have a single vague content strategy which ultimately hooks no one. So it’s incredibly important that you profile the type of investor you want to appeal to and master that niche effectively.
For example, you may have read how the young millennial or “hipster” generation has an insatiable appetite for urban property. So paying attention to the hobbies and media consumption habits of this group of people will help you craft content with the right keywords and topics.
2. Look for the Long Tail
Keywords are, well, key when it comes to writing great content. Search engines use keywords to help you reach the intended audience. The thing is, you don’t want to use the same keywords that everyone else does. So we should look for “long tail” keywords that aren’t heavily competed for, but will still relevant to your niche.
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