Author: Michael Brenner / Source: Marketing Insider Group Successful event promoting isn’t just about informing – it’s about engaging. Ge
Successful event promoting isn’t just about informing – it’s about engaging. Get people excited, curious, and feeling like they can’t miss out on your event. Or, they’ll definitely be out of the industry loop.
Then, the real gold at the end of the rainbow. Keep the buzz going afterwards as attendees discuss what they learned on social media, share photos, craft their own blog posts and essentially help you promote your next big one.
Some say Twitter is beginning to fade in its ability to deliver as a brand marketing platform, especially as this true blue social media network has to compete with its more visually appealing millennial magnets like Instagram and Snapchat. Instagram moved ahead of Twitter long ago in terms of active monthly users and has remained in the lead, second only to Facebook when it comes to clout. For event promotion, however, Twitter is still a must-use engagement launchpad.
Why Twitter?
Twitter is the optimal social media marketing tool for events because it’s where people turn to for news announcements, updates, and to find out what’s happening. As CEO Jack Dorsey touts, Twitter is the easiest way to see what’s going on in the world in real time.
And guess what? Your event is news. It’s what is going on, ideally the most worthwhile place to be for those within your industry! As your event date nears, it’s where your attendees can easily find out key information and check out any last minute updates. Twitter is also popular with college-educated, tech-savvy millennials. You’ll likely want a few dozen (or hundred) from this demographic to attend.
Of course, use Facebook because it’s Facebook, LinkedIn to give your event the professional appeal it deserves if you are promoting a B2B event, and Instagram to add depth and visual interest to your promotional campaign. But, make Twitter your foundation for drumming up support and getting people to your event.
How to Use Twitter for Your Event Like a Pro
Well this is great, using Twitter is going to help you create more interest and get what every event promoter wants – a sold-out event, attendees packed like sardines in a tin.
Just tweeting event news however, isn’t going to make this happen. As with any form of marketing, you need to do it strategically – and very creatively. After all, there are about 350,000 tweets sent every minute. You’ve got to make yours stand out early on so they can gain the snowball effect that you are looking for.
Follow these tips, techniques, and best practices, and you can make the most out of your Twitter promotion.
Dedicated Event Account
Should you create a unique account for your event? Yes – and do it early on. You can promote your event through your brand’s Twitter account as well, but as long as your event is expected to draw a sizable crowd or if it is a recurring event, then a dedicated account is a smart move.
This is because other brand tweets will drown out news about your event if you don’t keep them separate. Also, too many tweets are more likely to get ignored and may even lead to an unfollow. In fact, many users may prefer to follow your event’s Twitter account so they can stay on top of relevant news…
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