How to Research Your Competitors on Instagram

How to Research Your Competitors on Instagram

Author: Hiral Rana / Source: socialmediaexaminer.com Wondering what your competitors are up to on Instagram? Want to compare their marketi

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Wondering what your competitors are up to on Instagram?

Want to compare their marketing efforts to yours?

Researching how your competitors market on Instagram can help you find new ways to reach your shared customer base.

In this article, you’ll discover how to research your competitors on Instagram.

How to Research Your Competitors on Instagram by Hiral Rana on Social Media Examiner.
How to Research Your Competitors on Instagram by Hiral Rana on Social Media Examiner.

#1: Identify Industry-Wide Trending Topics and Hashtags

To create an effective social media marketing strategy, start by listening to what’s going on in your niche. These insights can help you pinpoint the most prevalent issues or concerns in your industry and then craft your messaging accordingly. When you’re always listening, you can jump on trends before your competitors.

Talkwalker lets you do in-depth research on what everyone is buzzing about. Log in to Talkwalker and click the Analytics tab (the gateway to all of the social media insights you’ll ever need). In the image below, I burrowed into Channels > Instagram and selected Chanel as an example. You can do the same for your competitors.

Go to Channels and then Instagram to start researching your competitors with Talkwalker.
In Talkwalker, go to Channels > Instagram to start researching your competitors.

Click on Themes to get an idea of the rising, fading, and new themes in your industry. Think of this as a type of keyword research. You’ll want to build a decent-sized list of words around which you can create content.

On Talkwalker's Analytics tab, click Themes to see popular industry themes.
On Talkwalker’s Analytics tab, click Themes to see popular industry themes.

Filter by hashtag to see the top Instagram hashtags related to this brand.

To view popular Instagram hashtags with Talkwalker, filter by themes.
To view popular Instagram hashtags with Talkwalker, filter by themes.

If you click on a hashtag (#GabrielleChanel, for example), you can get more in-depth information about it.

Click an Instagram hashtag to see more detailed information in Talkwalker.
Click an Instagram hashtag in Talkwalker to see more detailed information.

Scroll down to the most engaging posts based on this hashtag to help pinpoint hot topics. You can also check Most Engaging Posts to see related hashtags.

Scroll down to the most engaging Instagram posts to see which topics are resonating.
Scroll down to the most engaging Instagram posts to see which topics are resonating.

More importantly, you can view the sentiments around these hashtags. Click one of the sentiments in the pie chart to view more data.

View more detailed information about hashtag sentiment in Talkwalker.
View more detailed information about hashtag sentiment in Talkwalker.

These insights into popular hashtags and topics will inform your Instagram messaging to help you gain an advantage over your competition.

#2: Analyze Individual Competitor Instagram Posting Tactics

In addition to tracking trends and hot issues in your industry, you also need to know how well your competition is performing on Instagram. Talkwalker lets you compare your Instagram activity to your competitors’.

Let’s take Coach, for example. The graph below is Coach’s Instagram activity for a one-week period. The graph lets you see how many times the company posted each day during that period.

Talkwalker shows a brand's Instagram activity for the past week.
Talkwalker shows your competitor’s Instagram…

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