Author: Joshua Nite / Source: Online Marketing Blog - TopRank® My mother was the chief cook in our household. It was a thankless job. Her
My mother was the chief cook in our household. It was a thankless job. Her customers were three kids with radically different ideas about what was edible and what was, like, totally grody.
When we asked what was for dinner—one of her least favorite questions—she would frequently answer, “Well, we could make peanut butter sandwiches, if we had any bread. Or any peanut butter.”
In other words, regardless of what your diners are craving, you can only make what you have the ingredients to make.
Mom’s little proverb holds true for content marketing, too. We have finnicky readers to please, people who won’t settle for filet mignon when they really want a classic PB&J. They’re increasingly demanding a more personalized menu: Research shows that over 200 million people use ad blockers to cut out content that isn’t to their taste. To make a crowd-pleasing recipe, you have to stock the right ingredients.
For marketers, these staple ingredients come in many forms: types of content, distribution channels, and specific tactics are the bread, flour, and eggs of our trade. Once you have a fully-stocked pantry, you can mix and match these staples to create truly delectable marketing recipes.
For TopRank Marketing’s latest eBook, we went grocery-shopping for the essential elements of great content marketing. But we didn’t just hit the supermarket – we got tips from some of our favorite gourmets as well.
The end result is part shopping list, part how-to,…