. So how do you break through and engage with consumers? Studies show and retail sales data supports that today, consumers value experiences over things. What can brands learn from creators, and how do these partnerships actually influence brand metrics? Instead of retrofitting strategy to support creative, let data and insights lead creative.
Advertising Week will be held Sept. 25-29 in New York City. I’ve looked over the agenda and found at least 12 sessions that video marketing will kick themselves if they miss even one of them. Now, we all get enough abuse already. That comes with the territory in the digital video marketing business. So, without further ado, here are the top 12 must-attend sessions that you should add to your busy schedule – because your company or your clients will expect you report back on what you saw and heard.
Advertising Week 2017: Must-attend Sessions
#1 Video: Connecting People, Reshaping Marketing
Monday, September 25 at 11:15 AM at Playstation East
Since its inception, video has connected conversations and communities – but the way people are consuming it is fundamentally changing. Today, video represents about 50% of all mobile data traffic, and it will reach to 75% in the next three years. As marketers, we must evolve to capitalize on this shifting consumer behavior. Join Carolyn Everson, Vice President, Global Marketing Solutions at Facebook for a discussion on the complexity and opportunity of building engaging video content that’s tailored for the mobile viewer.
Monday, September 25 at 3:45 PM – Shutterstock Stage @ Liberty
Dirty word or new normal? Here’s how to be successful, creative, and remain authentic while working within the guidelines of the FTC. DBA’s panel will shed light on the do’s, don’ts, and grey areas of #sponsored content from multiple point of views. Ellie Altshuler, DBA’s lead council, who specializes in influencer contracts, will discuss game-changing rulings and how the lines of influencers and celebrities are more blurred than ever. A brand that has shifted traditional marketing and advertising budgets to influencer partnerships will discuss their stance on transparency and best practices. Hear from a high-profile influencer on how the updated FTC requirements have changed how they disclose paid partnerships.
Monday, Sept. 25 at 5:30 PM – Shutterstock Stage @ Liberty
CEG’s panel will explore the value of celebrity influencer marketing for small businesses, subscription boxes and services, and e-commerce. Hosted by The Bachelor’s Ashley Iaconetti, three brand representatives will share their tried and true success stories about how influencer marketing has benefited their overall business strategy and has become a staple in all company endeavors. You’ll hear first-hand about industry insights and how celebrity influencer marketing can be an essential asset for your own business structure.
Tuesday, September 26 at 9:15 AM at Playstation East
Join Facebook’s Global Creative Director, Andrew Keller, R/GA’s Chloe Gottlieb and others for a discussion on the rising importance of creativity. The new age of collaboration. And what mobile content really means in a consumer controlled world.
Tuesday, September 26 at 12:00 PM at Target Media Network Stage @ PlayStation
With consumer behavior, brand loyalty and evolving technologies forever in flux, the role of today’s CMO is to remain prepared for change. With the responsibility to facilitate growth, and remain current in marketing strategies and communication…
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