Facebook Ads vs. Instagram Ads: 4 Things You Need to Know

Use this guide when you’re creating your next small business social media campaign. Supported Formats First, let’s start with the similarities. Fortunately, both platforms house nearly identical CTA buttons. Consider which CTA will have the greatest impact on your target audience and drive them into action. This is the place to create, watch, and share all kinds of content. People also tend to follow pages for longer than other social media outlets. There is much more consideration given when ‘liking’ a page on Facebook than when ‘following’ a user on Instagram. Thoughtfully designed and curated images hit the mark for Instagram ads. Targeting As the information below suggests, there are key demographic differences between Instagram and Facebook users. Understanding how the two primary outlets support and attract ad sales and engagement will go a long way for your advertising ROI.

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Despite being owned by the same company, Facebook
and
Instagram
advertisements are quite different. This doesn’t come
as a huge surprise as each social network caters to a different
kind of consumer. However, knowing the nuances between the two will
enable you to craft compelling ads for your audience on each
platform.

Use this guide when you’re creating your next small business
social media campaign.

Supported Formats

First, let’s start with the similarities. Both platforms can
support the following
ad formats
:

  • Images
  • Videos
  • Carousels
  • Slideshows

Building a variety of ads into your advertising strategy is a
smart decision. Buyers get bored with repetitive images, so varying
how people see and hear your messages increases the chances of them
clicking on your ad.

However, there are differences between the formatting parameters
for each platform. Unified Social put together this handy list,
which outlines the physical requirements for each ad type. Bookmark
this image and keep it close by. You’ll reference it more than you
think!

Facebook v. Instagram ad parameters chart

Now that you have the ad formatting under control, we can look
into other components of successful social media advertising.

Call to Action

An advertisement is nothing with a clear call to action (CTA);
it’s the backbone of any sales or marketing effort. Fortunately,
both platforms house nearly identical CTA buttons. The ads allow
you to include buttons which can say any of the following
statements:

  • Book Now
  • Contact Us
  • Install App
  • Learn More
  • Shop Now
  • Sign Up
  • Watch More

The only real difference is that Facebook also provides a “Play
Now” button, which motivates users to open and utilize a mobile app
from the ad. Consider which CTA will have the greatest impact on
your target audience and drive them into action. If you want to
increase website
traffic
, learn more is a great option. If you’re looking to
build your email list,
the sign up button is your best bet. Having a discrete and
measurable outcome
for…

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