Today we hear from the terrific Tito Bohrt, Founder & CEO of AltiSales. Tito discusses what’s changing in B2B sales, what sales tactics are working, and why being targeted in your outreach will get you better results than trying to play the volume game. To view this video please consider upgrading to a web browser that supports HTML5 Video What’s changing in B2B Sales? In Tito’s mind, sales development today is much more difficult than it was five or ten years ago. “Everybody’s getting blasted with hundreds of emails every day,” says Tito. Instead of trying to hit higher and higher numbers in terms of email sends and cold calls, Tito recommends salespeople focus on quality and personalization. By showing the prospect that you’ve done your research, you demonstrate that you understand their business and can help them improve. “Be very targeted,” says Tito, “show me why: why me and why now.” What’s working in B2B Sales? Tito’s answer is simple: providing value. Though it may seem obvious, it’s incredibly effective.
Welcome to this edition of Modern Sales Point of View. Today we hear from the terrific Tito Bohrt, Founder & CEO of AltiSales. Tito discusses what’s changing in B2B sales, what sales tactics are working, and why being targeted in your outreach will get you better results than trying to play the volume game.
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What’s changing in B2B Sales?
In Tito’s mind, sales development today is much more difficult than it was five or ten years ago. “Everybody’s getting blasted with hundreds of emails every day,” says Tito. “It’s pretty hard to break through that noise and get a prospect’s attention.”
What’s not working in B2B Sales?
“What’s not working is playing the volume game rather than the quality game,” says…
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