When Should I Post? You need to post when and where your audience is going to see your posts. How Often Should I Post? Many businesses make the mistake of thinking they have to put out a lot of social media posts. However, one good quality post on Facebook can do way more good than five poor quality posts. If you need to post enough content for your audience to consume, but what you do post needs to be very high quality. Just focus on putting one good Facebook post a day out if that’s where your audience is at. But, if you are posting good content and your engagement isn’t great then first make sure you’ve got the quality right. I’ve seen posts on Facebook that look like tumbleweed but they are getting loads of click-throughs to the website. Quality Every Time When it comes to social media posts quality will always beat quantity.
Do you think you need to be putting out loads of social media posts? Are you putting out content just for the sake of putting out content that’s perhaps not of a very good quality? Is your poor quality content reflecting badly on your business? When it comes to social media posts, quality beats quantity every time.
When Should I Post?
I get asked a lot about the best times to post on social media. There is no definitive answer to this one and it’s like asking how longs a piece of string. You need to post when and where your audience is going to see your posts. There’s no point posting all your content on Twitter when all your leads come from Facebook. Likewise, there’s no point posting in a morning if the vast majority of your audience isn’t awake or online yet. Perhaps they aren’t one of those that get up at 5am.
How Often Should I Post?
Many businesses make the mistake of thinking they have to put out a lot of social media posts. And yes to a certain degree this is true if you want to remain in the line of sight. However, one good quality post on Facebook can do way more good than five poor quality posts. If you need to post enough content for your audience to consume, but what you do post needs to be…
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