Author: Anna Kec / Source: Business 2 Community What do you think about this? Interesting Not Interesting Share Tweet No doubt you’ve been
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No doubt you’ve been privy to the huge amount of videos on social media platforms like Facebook and Twitter in the last year. Even though it feels natural watching them now there was a time when it was unheard of. It’s fairly accurate to say video marketing is the next big thing.
It’s the ideal way to get your message out to customers all around the world. Facebook even came out and said their members are watching a whopping 100 million hours of content on a daily basis. You can imagine the numbers for YouTube is even higher.
It’s Not Just for Big Brands
In the past, it was only the bigger brands coming out with amazing videos that wowed their customers. On the far end of the spectrum you had those paying millions of dollars to display their products at halftime during the Super Bowl to audiences sitting at home.
Even on the low end of the spectrum you’d need to be a fairly success business. Nowadays it turns out anyone can do it easily, which includes your business. You can realistically reach more people with a viral YouTube video compared to a Super Bowl commercial.
Nothing Is Holding You Back
There are a couple of reasons why small businesses have been slow to act to this new video marketing revolution. It’s hard to blame them when they’ve heard whispers of what it took to create and distribute quality videos in the past. Let’s look at what was holding companies back:
- A Lack Of Money
- Not Enough Time
A Lack of Money
How on earth were you supposed to pay for airtime in order for anyone to see your videos? Maybe you could afford a 30 second slot at 3am on an obscure cable channel, but nobody would be watching. That would only be possible if…
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