How to Launch Your First Email Marketing Campaign and Get the Results You Want

How to Launch Your First Email Marketing Campaign and Get the Results You Want

Email marketing is also super-affordable, which makes it great for small businesses. In order to have a successful email marketing campaign, you’ll need people to email. By using an email service provider, you’ll get a number of benefits, including the ability to send bulk emails and manage your email database, campaign-management services and customizable email templates. Before you send out any emails, you have to figure out why you’re sending out the emails in the first place. Not defining a focus for your email marketing campaign will make that campaign appear all over the place, and confuse readers. Typical goals include: Educating users about your product/niche Promoting products or announcing a sale Upselling customers Increasing engagement on your blog/social media Pinkberry’s goal with the following email campaign was to target its “inactive” users with a surprise incentive to return: Pinkberry Email Campaign. How you design your emails depends on what you want out of your campaign, so determine your goal and plan your campaign around it. After deciding what type of email marketing campaign you’re going to launch, start crafting your email. Designing an eye-catching email with a good mixture of text and images is also important. Now, you’re ready to launch your first email marketing campaign.

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How to Launch Your First Email Marketing Campaign and Get the Results You Want

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Email isn’t going anywhere. There are 3.7 billion global email users, and that number is expected to grow to 4.1 billion by 2021. What’s more, this communication channel is supremely popular: People check their emails multiple times a day, nd when you’re trying to market your company, you can get your name into thousands of inboxes just by launching an email marketing campaign.

Related: How to Boost Deliverability and Win at Email Marketing

The cost? Email marketing is also super-affordable, which makes it great for small businesses.

But just sending an email message promoting your business isn’t enough. People are inundated with a ton of promotional emails every day and many get deleted without ever being read. That’s why you need to make sure your emails will stand out through the noise.

So, where do you start and what can you do to be successful with your first email campaign? Let’s jump into it: Here’s how to launch your first email marketing campaign, which will boost engagement for your company and its sales.

Build your email list.

In order to have a successful email marketing campaign, you’ll need people to email. That’s why you have to build up your email list to be a money-maker for your business. Having an email list allows you to have a ton of qualified leads at your fingertips, and you can email them any time you want to promote your business. But how do you get people signed up?

Shinesty uses this attention-grabbing popup to encourage visitors to sign up for its email list.

Email List Popup from Shinesty. http://www.workbetternotharder.com/2015/

Using a nonintrusive, exit-intent popup on your site is a great, attention-grabbing tactic to get more email subscribers. Offering an incentive in your popup will convince users to hit that subscribe button, so consider offering a discount or another freebie in exchange for a prospective customer’s email address. Building a substantial email list is the…

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