How the World Cup Helped These Brands Climb to the Top of the Leaderboards

How the World Cup Helped These Brands Climb to the Top of the Leaderboards

The 2018 World Cup may be over, but analysis of its importance in the world of online video certainly isn’t. Thanks to metrics in Tubular’s software such as view counts and engagement rates, we can see exactly which brands rose to the top of the charts during this year’s World Cup. Let’s get started with: Top 10 Most Watched YouTube Sports Channels June 2018 Brands’ YouTube Channels Gain Massive Viewership from World Cup Coverage Take a look at the global cross-platform sports leaderboard for June, and it’s obvious the World Cup helped multiple brands and publishers become the most-viewed around the world. For example, FIFATV became the #4 most-watched brand with almost 623 million views across its social channels, as well as the #2 most-watched on YouTube, while other brands clearly landed in the top 20 due to soccer-related content. Looking at the chart above, you can see that besides FIFATV, four other publishers all landed in the top ten thanks to the soccer craze in June. Additionally, creators Wrrzer and Dan1s, who both create soccer-related content, increased their rankings to land in the top ten, as well. Likewise, Televisa Deportes landed at the top of the sports chart in Mexico with nearly 96 million views, which also gave it the #1 sports creator title in that country last month. Following the same pattern, we found FutParódias was #1 on YouTube in Brazil in the sports genre with almost 75 million views. While Tubular’s software shows the most-viewed World Cup matches based on V3 didn’t include Japan, this creator followed in the same footsteps as many of those we just covered. Its YouTube channel hit #1 in the sports category on both the YouTube and cross-platform June leaderboards for Japan.

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The 2018 World Cup may be over, but analysis of its importance in the world of online video certainly isn’t. If anything, we’re only just beginning to understand how much this major sports event has impacted brands and publishers around the world, particularly those which made the football (aka soccer to U.S. fans) playoffs and championship an integral part of their video marketing. Thanks to metrics in Tubular’s software such as view counts and engagement rates, we can see exactly which brands rose to the top of the charts during this year’s World Cup. Let’s get started with:

Top 10 Most Watched YouTube Sports Channels June 2018

Brands’ YouTube Channels Gain Massive Viewership from World Cup Coverage

Take a look at the global cross-platform sports leaderboard for June, and it’s obvious the World Cup helped multiple brands and publishers become the most-viewed around the world. For example, FIFATV became the #4 most-watched brand with almost 623 million views across its social channels, as well as the #2 most-watched on YouTube, while other brands clearly landed in the top 20 due to soccer-related content. However, the most growth and change in rankings we saw were without a doubt on brands’ YouTube channels, more than on any other platform.

Looking at the chart above, you can see that besides FIFATV, four other publishers all landed in the top ten thanks to the soccer craze in June. Mexico’s Televisa Deportes jumped a whopping 125 positions to land at #5 thanks to nearly 96 million views. Close behind was Japanese broadcasting network NHK with about 88 million views; we’ll hear more about these two brands later, thanks to their impressive growth this past month. Additionally, creators Wrrzer and Dan1s, who both create soccer-related content, increased their rankings to land in the top ten, as well.

We also have an astoundingly-high ER30 of 5.2x from FutParódias, a Brazilian-based parody channel which pulls content from football matches to create entertaining videos audiences clearly enjoy interacting with. This channel also claimed #1 in Brazil across all sports brands in June! Finally, when we expand our range on the leaderboard to the top 20, we see…

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