10 Steps to Video Marketing for Consultants

10 Steps to Video Marketing for Consultants

Interesting Not Interesting Share Tweet Video marketing continues to be a rising trend as more and more businesses look to market themselves in new, effective ways. Think about all the things that make your consulting firm unique, and ask yourself these questions: What can you do for clients that other firms can’t? If you could give your audience the story of your firm, how would it go? It should show your firm’s expertise and be directed at the person watching it. One of the great things about video is that it can be used in a number of different online channels such as your blog, on your website, on social media, and in your advertising. YouTube is a great choice for building SEO while Wistia is built for video marketing specifically. Hosting your videos in one location, and embedding or linking to them across different channels will help you to track your results more accurately. When it comes to creating a cleaner, more professional video, scripting may be a better option to fit with the style and tone of the video. Many modern smartphones have impressive cameras built in that can provide impressive, professional looking footage. If you don’t like watching video of yourself, or have an understandably biased option, don’t be afraid to ask someone else for honest feedback.

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Video marketing continues to be a rising trend as more and more businesses look to market themselves in new, effective ways. The numbers continue to justify the actions, year after year.

According to a 2016 survey, 76 percent of businesses say that the use of video marketing has provided them with a good ROI, and that number only continues to increase as time goes on. Potential clients seem to connect more with a business when there’s a video on their website, preferably on the front page.

Why? When you’re optimizing your company’s website so it ranks highly on search engines (SEO), videos tend to push your ranking in the results pages up a few notches. In fact, your website is 53 times more likely to show up first on a Google search engine results page (SERP) if you have a video embedded on your page.

But, how can all these insights help your consulting firm? Good question!

Whether you’re focused on financial consulting, IT consulting, HR consulting, business consulting, or a different field, you’re constantly in competition with other firms and independent consultants. You have an extremely limited amount of time to capture the interest of your audience and demonstrate your value – making video the perfect tool.

Taking up just a few moments of your site visitors’ time, video can generate excitement, convey your talent, sum up the most important information on your site, and encourage potential clients to reach out.

You can create your own videos, whether it’s a simple Facebook live stream or a professionally produced video, to market your consulting firm. Here are 10 steps to video marketing for consultants:

1. What’s your story?

The first step is to decide what message you want to convey in your video. Videos are visual stories, and without a story, there’s really no point to producing video at all. Not sure what to make a video about? Think about all the things that make your consulting firm unique, and ask yourself these questions: What can you do for clients that other firms can’t? What is your niche area that you excel in the most? If you could give your audience the story of your firm, how would it go?

After you answer these questions about yourself, take a moment to also consider the questions that your clients may have. After all, they’re on your website or social media page because they’re looking to have their problems solved. How can you answer your clients’ questions before they ever even have the chance to ask them? The answers to these questions will help you determine your story. It should show your firm’s expertise and be directed at the person watching it.

2. Strategize

When you’re producing videos, don’t forget that video is another piece in the digital marketing puzzle. It must fit in with the rest of your messaging, branding and strategy.

One of the great things about video is that it can be used in a number of different online channels such as your blog, on your website, on social media, and in your advertising. Be sure to use a video hosting website that will meet your video tracking needs, such as YouTube or Wistia. YouTube is a great choice for building SEO while Wistia is built for video marketing specifically. Hosting your videos in one location, and embedding or linking to them across different channels will help you to track your results more accurately.

Before you even start the production process, decide how you will use your video to meet your marketing goal….

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