Three Actionable SEO Techniques to Improve Your Website Right Now

Three Actionable SEO Techniques to Improve Your Website Right Now

Make sure you have a Google My Business listing A crucial element of success in search is brand awareness and authority: The larger your brand presence on the Web, the more weight Google and other search engines give your ranking for core keywords. One of two things will happen with the search result: There is no Google My Business Listing on the right-hand side of Google search results page (on desktops) or underneath your homepage search result for your business (on mobile device). Important: With the creation of a Google My Business listing, your business will now be open to Google Reviews from users. Discover your competitors' keywords and optimize around them You likely already know that an important component of SEO is knowing what keywords to target on your site, based on what your customers are searching for. Although Google provides its own free Keyword Planner for this purpose, its data can be inaccurate (unless you are spending a required amount on its paid search platform, Google Ads). Also provided is the URL ranking for that term and an approximation on how much organic traffic it generates compared with other site pages: Now you have an understanding of what is bringing search traffic to your competitor's webpages. Start by checking whether you have any current pages on your website that are relevant to the top competitor keywords you have identified with SEMrush. Review your current pages and site structure and determine the following: Does your current content cover information related to the top keywords? If you visit those pages, you'll see that we have kept them focused on the keyword: We haven't mixed product types or other information that wouldn't be relevant to our targeted keyword. For basic optimization, consider the following: A. Update the webpage's title tag The title tag is a key component telling search engines what your page is about, and it heavily influences what keywords it ranks for.

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Businesses that rely on organic-search visibility for sales and conversions know the importance of SEO. Ranking for keywords in Google search, however, is becoming harder and more time consuming.

But you can still take steps to improve your organic-search visibility and the authority of your business and brand across the Web.

Here are three actions to take to ensure better SEO results, particularly if yours is a relatively new business.

1. Make sure you have a Google My Business listing

A crucial element of success in search is brand awareness and authority: The larger your brand presence on the Web, the more weight Google and other search engines give your ranking for core keywords.

A Google My Business listing is the first step toward building such a presence, so it’s surprising just how many businesses have not created one.

The first step in this process is to search for your brand or company name using Google search. One of two things will happen with the search result:

  1. There is no Google My Business Listing on the right-hand side of Google search results page (on desktops) or underneath your homepage search result for your business (on mobile device).
  2. A Google My Business Listing will be presented that has been automatically created by Google and so you’ll need to claim access to it.
Examples of my company’s Google My Business Listing for desktop and mobile

You can then create or claim ownership of a Google My Business listing by going here and entering in your business name. You then have the option to create your listing or claim an existing one.

Important: With the creation of a Google My Business listing, your business will now be open to Google Reviews from users. Customers will now be able to leave positive or negative feedback that will appear in your listing.

Further enhance your brand and trust with your customers by asking them to review you on Google. In fact, positive reviews are one of the most important local ranking factors, so this in itself is an actionable tip!

You can also respond to both good and bad reviews as a business owner. Your interactions with business reviews is an important trust signal for potential customers researching your products and services.

2. Discover your competitors’ keywords and optimize around them

You likely already know that an important component…

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