Author: Alex Jasin / Source: Entrepreneur What's the best way to promote your brand? “It’s easy,” everyone says. “Just create amazing con
What’s the best way to promote your brand? “It’s easy,” everyone says. “Just create amazing content.”
But, the truth is, even if you know what you’re doing, content marketing can be a daunting task. Still, it can and does pay off.
Distribion used content to increase its blog traffic by 2,000 percent and boost revenue by 40 percent. And that company is not alone. Qualtrics generated 2500-plus leads at less than $1.30 cost per conversion, and Kraft says its content marketing ROI is up to four times higher than any other advertising technique it offers.
Read the following tips to learn how to make even a small budget reap big rewards for your company’s content marketing.
1. Identify the most effective content type for your business.
There are a lot of different types of content that the market wants you to produce. These include, blog posts, videos, slideshows, infographics, tools, animations, podcasts, physical books and images.
Producing several types of content can grow your online audience, but these different types have different returns.
The first thing to do is evaluate the cost for each, both in time and money. After doing that, determine how your competitors are doing with different types of content based on value metrics like traffic, social shares, comments and incoming links.
Start by testing two or threecontent types that stick out in terms of cost effectiveness. Focus on those first. Even if you find that only one type is favorable, start producing that type of content.
2. Create quality, Not quantity.
Most marketers go wrong because they don’t maximize the results of their content pieces. That wastes time and money.
An example of this problem is imitation. For instance, your SEO analysis might show that a well-known blogger like Neil Patel posts up to five times a week. You’ll be inspired to emulate his example and publish your own five posts. But you’ll likely end up publishing a lot of quantity with little quality. This does nobody any good.
Instead, grow in content marketing by focusing on quality and not quantity. Go for quantity only if your budget allows it.
Take a leaf from Brian Dean. Despite the fact that his company Backlinko has been around since 2012, he has published fewer…