Author: Alex Broome / Source: Business 2 Community Digital marketing is marketing. No brand can succeed without a strong online presence.
Digital marketing is marketing. No brand can succeed without a strong online presence. Are you looking to improve your business’s content marketing strategy? Social media platforms are great for promoting your brand and sharing information about your company with online communities.
Here are some tips to help you positively promote your business online:
#1: Build a Community
Before blasting your content on your platforms for people to see, you want to make sure that you have built up an online community that is loyal, engaging, and relevant—people who want to see what you are posting.
#2: Customize Content for Each Platform
Audience behavior is different on each platform, and each platform will require a unique strategy. Consider crafting content that is appropriate for each website or app. For instance, LinkedIn and Instagram should have two separate content strategies, as users behave and respond in different ways.
#3: Use Appropriate Headlines
A social media headline should entice the viewer to click on the article. Types of appropriate headlines include numbered lists, how-tos, and value statements….
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