By teaming up with another company or influencer, you can increase your exposure to potential customers. By identifying a key thought leader in the same or similar area as your business and featuring him or her in a Facebook Live broadcast. During the broadcast, as Food & Wine did, stay involved with your audience to answer live questions either on air or in the comments section. Takeaway: Going live at your own industry event or conference session is a great way to give something valuable to your extended audience, exposing them to a moment they wouldn’t be able to experience otherwise. You can run talk show-like live sessions for your business to cover key topics in your industry and engage your users. Weeks before you intend to broadcast, select your talk show hosts, identify key topics, and then plan each show as far in advance as possible. Also, it’s a good idea to select one person to monitor the comments for each live broadcast and answer them via a mobile device or on air. This person could be a member of your talk show group or someone off-camera. With a Facebook Live talk show broadcast, you can engage your audience and keep them coming back for more content, which over time can bond them closer to your brand. What ideas will you try in your live video broadcasts?
Want to use Facebook Live for more exposure?
Looking for ideas to help you broadcast more often?
In this article, you’ll discover three creative ways to use Facebook Live.
#1: Join Forces With an Influencer in Your Field
Co-marketing is one of a marketer’s strongest tools. By teaming up with another company or influencer, you can increase your exposure to potential customers.
How do you achieve this with Facebook Live? By identifying a key thought leader in the same or similar area as your business and featuring him or her in a Facebook Live broadcast.
In their beautiful test kitchen, Food & Wine Magazine hosted a Facebook Live video of chef Marcela Valladolid creating a dish from her new cookbook. The live broadcast allowed Food & Wine to engage with tons of potential new readers and Valladolid got publicity for her cookbook, which appeared at the beginning of the video.
To use this tactic in your Facebook Live marketing, locate a co-marketing partner, ideally a thought leader or influencer whom people will recognize and you expect will be good on camera (remember, you want this to be entertaining).
Next, identify a topic you want this person to speak about or demonstrate. If you run a gym, for example, find a local fitness personality to show a quick exercise sequence. If your business is in home contracting, work with another professional in a complementary area to create a quick home improvement DIY video. The key to co-marketing is creating a mutually beneficial relationship.
During the broadcast, as Food & Wine did, stay involved with your audience to answer live questions either on air or in the comments section. Make sure to mention the audience member by name when you answer questions in the comments (a Facebook-recommended best practice).
Takeaway: Facebook Live is a great vehicle to further your co-marketing efforts. Select a business partner to work with and create a live video to move toward your respective marketing goals.
#2: Take Your Audience Places They Can’t Go
Journalists and news outlets help people experience events and news stories they can’t be part of in real life. Facebook Live takes this to another level by allowing everyday people to see through the eyes of other people who broadcast.
The New York Times frequently airs Facebook Live broadcasts, and in one example they live-streamed their TimesTalks event, featuring musician Roger Waters. The…
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