How to Make Millions Using Video Sales Letters

How to Make Millions Using Video Sales Letters

Creating videos that pitch viewers on a product or service can be quite lucrative, even if you have zero on-camera experience. Video sales letters are videos that pitch viewers on a product or service. We love video, and video sales letters are an insanely effective way to leverage this format to capture attention and convert it into action. Video sales letters, along with other high-income skills like copywriting, helped me build a multimillion-dollar business from scratch. Video may be a different medium than text, but the same principles that you would use in effective copywriting will result in a great video sales letter. The product’s video advertisements all centered on a single big idea: muscle confusion. The big idea is so important that advertising legend David Ogilvy said, “Unless your advertising contains a big idea, it will pass like a ship in the night.” You must captivate viewers in the first 30 seconds. But the stakes are much higher for video sales letters. The same cannot be said for video. If you want to create better video sales letters, I recommend you do a 30-day challenge: Post a video on Facebook, YouTube, or Instagram every day for a month.

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Creating videos that pitch viewers on a product or service can be quite lucrative, even if you have zero on-camera experience.

How to Make Millions Using Video Sales Letters

Opinions expressed by Entrepreneur contributors are their own.

This article is written by Jason Capital, best-selling author of “Higher Status,” millionaire copywriter, and an Advisor in The Oracles.

Few skills will put more money in your bank account than learning how to make high-converting video sales letters.

Video sales letters are videos that pitch viewers on a product or service. They resemble sales letters you may have read online, except with a richer media experience. Some sales pages for products and services may consist of a single video and no copy.

Why?

We’re visual creatures, and we’ve never had more visual content to consume.

The average consumer watches hours of Netflix, streaming content, and television per week. More video is then consumed on Facebook, Snapchat, YouTube, and Instagram. We love video, and video sales letters are an insanely effective way to leverage this format to capture attention and convert it into action.

Video sales letters, along with other high-income skills like copywriting, helped me build a multimillion-dollar business from scratch. They’ve also helped me build captive audiences in the tens of thousands on YouTube and Instagram. And they’ve put more dollars in my pocket than most other advertising and sales formats combined.

In the process, I’ve learned the following core principles behind million-dollar video sales letters. No matter your skill level or business, you can use this high-income technique to beef up your bank account.

Remember that video sales letters are fundamentally about copywriting.

Video may be a different medium than text, but the same principles that you would use in effective copywriting will result in a great video sales letter.

At the end of the day, video and copy are the same. You are capturing a prospect’s attention, addressing their top pain points and objections, then persuading them to take action.

You’ll want to follow the core principles of good copywriting in order to write a good video sales letter script. Deeply understand your market. Speak conversationally. Write no higher than a third- or fourth-grade reading level.

Pick one big idea.

The most successful video sales letters succeed or fail based on whether or not they have a single big idea. If you have a powerful big idea behind your letter, it stands a much better chance…

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