Generating Leads Through Social Media (5 Little-Known Tactics)

Generating Leads Through Social Media (5 Little-Known Tactics) Generating leads through social media can seem impossible. The truth is, social media can be a great source for lead generation, as well as for nurturing leads and turning them into customers. Hold a Contest on Social Media One of the best ways for generating leads through social media is to give people a good incentive to get them to provide their email; and what better incentive is there than a prize? However, if you want to generate good leads, and not just people who want to win your prize, with no interest whatsoever in what you sell, then you need to give away something that is directly related to your business – or, the best option is to give away one of your own products or services. If they are participating in order to win one of your products or services, that shows that they have a need or interest for that product or service – they might not get it for free if they don’t win the contest, but you might be able to sell it to them later on. Use Monitoring to Discover Potential Leads By thoroughly monitoring different social platforms, you can generate more qualified leads that are on the lookout for products or services just like the ones you’re selling. Monitor your competitors’ social handle: by monitoring your competitors on social media, you could find potential angry customers that you can reach out to, or you could find people interested in their products and services – then, you can jump in to show why you are the better option. You can do this on several social networks, such as Twitter and Instagram; to start you off, think of the keywords your ideal leads would use on social media and then select the location you want. Social media is a great tool for nurturing leads and building trust. Plus, by sharing (and showing) your expertise and knowledge, you can find potential leads in your audience.

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Generating Leads Through Social Media (5 Little-Known Tactics)

Generating leads through social media can seem impossible.

The truth is, social media can be a great source for lead generation, as well as for nurturing leads and turning them into customers.

In this blog post, I want to share with you 5 ways that you can be generating leads through social media.

1. Hold a Contest on Social Media

One of the best ways for generating leads through social media is to give people a good incentive to get them to provide their email; and what better incentive is there than a prize?

However, if you want to generate good leads, and not just people who want to win your prize, with no interest whatsoever in what you sell, then you need to give away something that is directly related to your business – or, the best option is to give away one of your own products or services.

You might not get as many people interested and participating than you would with a prize that appeals to a large audience, but the leads who do sign up will be of a much higher quality.

If they are participating in order to win one of your products or services, that shows that they have a need or interest for that product or service – they might not get it for free if they don’t win the contest, but you might be able to sell it to them later on.

Facebook is probably one of the best platforms for holding contests; you can easily create one by using a tool. For example, you can use something like Agorapulse to create a quiz, a photo contest, a sweepstakes, a fan vote contest or a fun personality test with prizes.

generating leads through social media

Another useful tool for creating social media contests is Woobox, which you can use to create quizzes, sweepstakes, photo and video contests and much more.

2. Use Monitoring to Discover Potential Leads

By thoroughly monitoring different social platforms, you can generate more qualified leads that are on the lookout for products or services just like the ones you’re selling.

That is why you should set up a few monitoring searches to help you uncover some leads that would otherwise be lost to your competitors:

  • Monitor your brand name: not everyone will use your social handle when mentioning your business, so it’s best to monitor your brand name and check it consistently. It could be a customer service issue or it could be a lead – a lead that wouldn’t get on your radar unless you were listening.
  • Monitor relevant keywords for people searching for similar products/services: think of what keywords people would use when searching for products or services like yours and set…

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