Interested in generating high-quality leads for your brand? You’re probably using several social media platforms to reach out to a new audience and generate new leads. It allows you to make the most of your advertising budget by enticing only those users who are likely to be interested in your products. For Instagram ads, you can use Facebook pixel’s and lookalike audiences to target users with similar attributes as existing customers. In such cases, you can use retargeting to effectively market your brand and products to an audience that already shows a keen interest in what you have to offer. By creating custom audiences, you can retarget your ads toward people who visited your site, viewed your products, or abandoned their shopping carts. You then retarget the users who definitely showed an interest in your product by clicking on your ad and then viewed your products or even added some items to their cart. Tip #2: Humanize your brand Another effective tactic for generating leads through Instagram is by putting a human face on your brand. You’ll be sharing actual stories of people who have benefited from your product or service, so potential customers can see that you’re not just blowing your own horn with your ads. You can also put a human touch to your interactions with fans and tell true stories about how your customers have benefited from your product in order to build trust with a new audience.
You’re probably using several social media platforms to reach out to a new audience and generate new leads. But have you tried gearing your Instagram marketing towards lead generation?
You may be using the platform to engage with an existing audience but with 500 million monthly active users, Instagram could be the ideal channel for drawing in new leads.
So how exactly do you entice new prospects and generate high-quality leads through Instagram?
Here are some of the most effective tips to help you out:
Tip #1: Target and retarget
User targeting is a huge part of social media advertising. It allows you to make the most of your advertising budget by enticing only those users who are likely to be interested in your products.
For Instagram ads, you can use Facebook pixel’s and lookalike audiences to target users with similar attributes as existing customers.
This feature lets you reach potential leads effectively through Instagram adverts, ensuring that your ads are seen by users who might be interested in what you have to offer.
But sometimes, you may need to further shortlist the types of users you’re targeting in order to increase the effectiveness of your campaign. In such cases, you can use retargeting to effectively market your brand and products to an audience that already shows a keen interest in what you have to offer.
The Facebook pixel further lets you improve the quality of leads by retargeting people for your Instagram ads. By creating custom audiences, you can retarget your ads toward people who visited your site, viewed your products, or abandoned their shopping carts.
With an effective retargeting strategy, natural health product supplier iHerb was able to use Instagram ads for turning cart abandoners and page visitors into converted leads. The company embedded the Facebook pixel on their website and webpages so they could retarget users who showed an interest in their products.
Using this feature, they displayed Instagram ads to users based on the products they had shown an interest in – whether they were only viewing the product page or they left the product abandoned in their shopping cart.
As a result of this retargeting campaign, the company managed to decrease their cost per purchase by 80% due to the high quality of leads. Their return-on-ad-spend increased 200 times among cart abandoners and 36 times among site visitors.
So you first display your Instagram ads among a target demographic that’s likely to be interested in your products or services. This is the first stage of the campaign. You…
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