The 7 Types of Videos Every Company Should Produce

The 7 Types of Videos Every Company Should Produce

There are two reasons video is becoming more popular: modern tools make it easier to create, and there has been significant growth in video distribution platforms. Plus, with emerging video viewing capabilities on Facebook, Twitter, Google Plus, and LinkedIn, there’s never been a better time to create videos for your customers. Below are seven types of videos your team can create as you explore the possibilities of this medium and make significant progress in engaging new audiences. 1) About Us Company Video If you were to create one video for your company, this should be it. 3) Case Studies Your customers are your best marketing tool — so film them! Video is one of the most compelling ways to demonstrate not only how a new feature works, but also why a customer should try it. 5) Blog Content Videos Just about any content you create for your blog can be repurposed and reimagined as a video. 7) Recruitment Having a hard time convincing talent to work for your company? Great recruitment videos can feature interviews from the president or CEO, as well as testimonials from employees who talk about what it’s like to work at the company. After you dabble in it, you might just find video is worth the investment and be willing to pay more for professionally-produced final products.

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Fight it if you want, but video marketing is here to stay. People consume a surprisingly high amount of video content every month, and with each passing month, your competitors are learning this more and more.

There are two reasons video is becoming more popular: modern tools make it easier to create, and there has been significant growth in video distribution platforms. In the last year, every single social media platform has made it easier to upload video content to share with your followers.

The marketing team at JotForm has found that video is a pivotal communication channel. Our YouTube videos have collectively been viewed over a million times, and we’ve always included them on help guides or blogs. Plus, with emerging video viewing capabilities on Facebook, Twitter, Google Plus, and LinkedIn, there’s never been a better time to create videos for your customers.

Getting started with video from scratch can be daunting, which is why we’re here to help. Below are seven types of videos your team can create as you explore the possibilities of this medium and make significant progress in engaging new audiences.

1) About Us Company Video

If you were to create one video for your company, this should be it. Whether you prefer live action or animation, these “about us” videos should concisely sum up your company’s value proposition and give your potential customers some idea about your company beliefs and values.

2) Customer Education

Regardless of your business type, you’ll build a better relationship with your customers if you educate them — whether it’s about your service offering, tips for improving their business, or anything else that may be useful. Here’s a fun fact: according to Google, searches related to “how to” on YouTube grew 70 percent from 2014 to 2015. Feed your customers’ curiosity by offering engaging, educational videos.

3) Case Studies

Your customers are…

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