5 Signs Your Website Design Is Costing You B2B Leads

5 Signs Your Website Design Is Costing You B2B Leads

But even the best-conceived internet marketing campaigns can fail if your website’s design costs you the leads it should otherwise be generating. But if you’re in the business of catering to the needs of other businesses, the first impression that you’re going to make may come through your website, and a poorly-designed page will often frustrate a visitor before they learn about the stellar products and services you offer. This increases your bounce rate and will likely lead to a fall in your search engine rankings. Background colors, images, videos, and text should all work in concert to give the visitor a pleasant user experience. Consult a professional web design and marketing company if you’re unsure about your site’s design or you’ve experienced complaints about the busyness of your site. Slow load times are an enormous factor in page abandonment and it can adversely affect your Google rankings. According to Google, 53% of users abandon mobile sites that take more than three seconds to load. Your content may be informative and well-written enough to get your page ranked, but that doesn’t mean that the business decision makers who land on your page are going to find it trustworthy enough to convert from viewers to clients. If you find that yours isn’t, it may be time for a content refresh. You may have to start examining other issues with your business model that have nothing to do with your page or internet marketing campaign, such as product demand in your region, your target demographic, etc.

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5 Signs Your Website Design Is Costing You B2B Leads

For over a decade now, businesses have been attempting to garner the power of the internet for the cost-effective, efficient marketing of their products or services.

But even the best-conceived internet marketing campaigns can fail if your website’s design costs you the leads it should otherwise be generating.

We recognize that beautiful graphics and a clean layout isn’t everything. Most of your business clients are going to be more interested in the products and services that you offer than being wowed by the appearance of your site.

But if you’re in the business of catering to the needs of other businesses, the first impression that you’re going to make may come through your website, and a poorly-designed page will often frustrate a visitor before they learn about the stellar products and services you offer.

There are many reasons that a website can turn away business-to-business (B2B) visitors, but the following are five of the most common reasons why website designs fail to bring home leads:

1. Users keep getting distracted

One of the reasons that your website might not be converting viewers into clients is that they keep getting distracted by things on your page – possibly even things that might look great, but are counter to the mission of catching clients.

For instance, your design and color scheme may have too many images, garish fonts or text color, pop-ups, and other distracting items. While there is an undeniable power of color in web design, if you don’t have an aesthetically pleasing page, it will look unprofessional and it may cause users to stop paying attention to your message.

This increases your bounce rate and will likely lead to a fall in your search engine rankings. Background colors, images, videos, and text should all work in concert to give the visitor a pleasant user experience. Consult a professional web design and marketing company if you’re unsure about your site’s design or you’ve experienced complaints about the busyness of your site.

Examples: Too many buttons on the screen to click on, more than one video animation on the screen at a time, pop-up options dropping in front of the text.

2. Your website takes too long to load

We probably don’t need to mention how important the speed of a website is for visitor retention. In fact, it’s very unlikely that you’d actually be reading this article if it had taken more than a few seconds to load.

Slow load times are an enormous factor in page abandonment and it can adversely affect your Google rankings. There are many potential causes for slow load times, but your first step is to identify whether or not you even…

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