5 Key Elements of the Perfect Facebook Ad – Molly Pittman [SSM042]

Author: Brian Peters / Source: Social

Is it possible to create the perfect Facebook ad?

One that increases brand awareness, drives engagement, and leads to sales all in one go?

We’d like to think so!

But we needed a true expert on Facebook advertising to find out. One that really knows their stuff.

That’s where VP of Marketing at DigitalMarketer, Molly Pittman, comes in clutch. Molly has been experimenting, iterating, and rocking Facebook ads for more than 5 years and currently manages millions of dollars in budget for dozens of clients.

In episode #42 of The Science of Social Media, Molly shares the 5 key elements of a rock-solid Facebook ad and how to seamlessly integrate each into your next ad campaign. They include:

• Offer
• Copy
• Creative
• Audience Targeting
• Ad Scent

A huge thank you to Molly for packing this episode full of inspiration and actionable takeaways for social media managers and marketers looking to create the perfect Facebook ad.

This episode is available on:

In this episode, here’s what you’ll learn:

Molly Pittman gets back to the basics and shares 5 key elements of the perfect Facebook ad. Everything from copy to design, this episode is particularly useful for those looking to build a solid foundation in advertising. You’ll also learn tons of other great things like:

• The challenges marketers face with Facebook advertising
• Why Facebook Ads are a lot like dating
• The 5 key elements of a Facebook Ad and why
• 3 key takeaways for marketers looking to create a better Facebook ad experience

3 Takeaways for Marketers Looking to Create a High-Converting Facebook Ad

In Molly’s words…

1. Think of Facebooks ads as a system

Don’t expect to set up what I like to call, “one-hit-wonder-campaigns” that are going to raise awareness, leads, sales, and make you a million dollars overnight. Really think about the sequencing and equate it to building a relationship with someone in person.

2. Set expectations based off of the sequence

If the goal of your first Facebook ad is just to drive traffic to a blog post, maybe your success metric there is simply cost per click (CPC). Make sure that you’re creating a system and that you’re also setting appropriate goals and expectations based off of what you’ve outlined.

3. Just do it

I’ve been doing this for five years now and everyone asks how I got…

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