20 y/o generates $56,423 in revenue with $1,294 ad spend.

Recently, I generated 44x ROI for an ecommerce company using my fundamentals of FB targeting. Here are some of the fundamentals I used for this campaign: Conduct User Research Before Campaign Development. I always conduct an in depth transcript analysis and experience map before any campaign - in my experience, this has created an 18% lift in campaign success. When I launch a campaign on Facebook, I always follow the same format: utilize 15% of budget to launch a Video Views ad set, then use 25% of the budget to launch a Traffic ad set, 55% of the budget on a Conversions ad set, and another 5% of retargeting. This systematic format increases your audience's engagement (which will decrease CPAs), elevates conversion potential through familiarity, and reduces ad fatigue by means of ad set diversification. CPAs for this campaign averaged $0.18, which is significantly lower than the industry average (luxury cycling) of $1.11. This is one of my best pieces of advice for performance marketers. Utilizing the power of chat bots (especially through FB messenger) can drastically shorten the conversion funnel. Also, chat bots provide a sustainable and highly engaging broadcasting channel to your audience while also decreasing the reliance on paid media. I'm always open to connecting and discussing my targeting methods more!