After the fireworks, it’s time for bed to get a good night’s rest before an early-morning, perhaps hungover commute to the office. For those who want to convince their employer to let them work from home the rest of the week, CyberLink has come up with a marketing campaign dubbed Everybody Works From Home for its new browser-based video chat and messaging apps called U. The company, which recognizes that 44.2 million people traveled 50-plus miles in 2017 to celebrate Independence Day, wants to help workers make the case to post up with their laptops poolside this year. U Pro normally costs $10 per month for meetings including up to 50 people and $20 per month for meetings including up to 100 people, with meetings capped off at 24 hours per meeting. (U Basic is free for 50-minute meetings including up to 25 people.) The Everybody Works From Home campaign, driven by social media marketing, also includes a landing page on CyberLink’s website with suggested email templates that workers can send their bosses, asking for permission to work from home and noting that CyberLink’s software will help them bridge the gap. “Their managers might feel like they’re not working the same way.” Carriere says CyberLink’s apps are uniquely positioned to serve individual employees who need an easy-to-use, informal platform for remote work, from presentations or webinars to file sharing. “We’re a perfect example of a virtual company,” Carriere says. “At first we thought, maybe we should have an [L.A.] office.” Then, he says the company decided, “No, we have an office, it’s called the U app.” Outside of U, CyberLink’s software is pre-installed on hundreds of millions of shipped PCs, Carriere says, but that “People don’t know Cyberlink necessarily as well as other brands like Microsoft or Google.” The Everybody Works From Home campaign is just the latest marketing effort CyberLink has deployed to boost brand recognition and its user base. To market the software, CyberLink featured a psychologist who has found that taking breaks to watch videos at work improves productivity.
The Fourth of July falls on a Wednesday this year, and CyberLink, a company recently entered the business of video conferencing and messaging apps, feels your pain.
For many Americans, Independence Day celebrations happen throughout a long weekend, but when the holiday falls smack dab in the middle of the workweek, the festivities often are shortened. After the fireworks, it’s time for bed to get a good night’s rest before an early-morning, perhaps hungover commute to the office. That is, if the boss makes you come in.
For those who want to convince their employer to let them work from home the rest of the week, CyberLink has come up with a marketing campaign dubbed Everybody Works From Home for its new browser-based video chat and messaging apps called U. The company, which recognizes that 44.2 million people traveled 50-plus miles in 2017 to celebrate Independence Day, wants to help workers make the case to post up with their laptops poolside this year.
CyberLink launched PC and mobile versions of U late last year, though the Taiwan-based multimedia software company has been around since 1996. U Pro normally costs $10 per month for meetings including up to 50 people and $20 per month for meetings including up to 100 people, with meetings capped off at 24 hours per meeting. (U Basic is free for 50-minute meetings including up to 25 people.) But for this promotion during the week of July 2 this year, CyberLink is offering a three-month trial of U Pro for free.
The Everybody Works From Home campaign, driven by social media marketing, also includes a landing page on CyberLink’s website with suggested email templates that workers can send their bosses, asking for permission to work from home and noting that CyberLink’s software will help them bridge the gap. Additionally, CyberLink has compiled a last of tips to get the most out of working from home, from “get out of bed in the morning and get dressed like you would any other day” to “take breaks at home just like you would in the office.”
“On the 5th or 6th of July this year, a lot of people who want to work from home might feel cut out,” Richard Carriere, CyberLink’s senior…
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