Essential Tools for Marketing Your Small Business Online

You need a plan and you need tools to make it work for you. We’ve gathered some of our favorite tools to provide an online marketing toolkit for your business. These tools break out into five categories: email, CRM, social media, design, email marketing, eCommerce. While there are many other available tools, we like these options for their effectiveness, ease of use, and price point. MailChimp is free for lists up to 2,000 subscribers. ActiveCampaign also has basic CRM features to help you manage your sales process through one interface. Design: Canva/Adobe Stock There are other free/paid alternatives out there, but Canva is a really simple and effective tool for creating graphics for blogs, social media, even offline advertising. Additionally, HubSpot has a free CRM that’s good if you’re just starting out. Email: Gmail with plugins: Rapportive, Boomerang Gmail is by far the easiest email tool for business. What makes Gmail even better are the available plugins.

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The Essential Business Marketing Tools

It’s time to take control of your online marketing. You need a plan and you need tools to make it work for you. We’ve gathered some of our favorite tools to provide an online marketing toolkit for your business.

These tools break out into five categories: email, CRM, social media, design, email marketing, eCommerce. While there are many other available tools, we like these options for their effectiveness, ease of use, and price point.

Email Marketing: MailChimp or ActiveCampaign

It’s hard to go wrong with either of these services. MailChimp is free for lists up to 2,000 subscribers. ActiveCampaign has a very low monthly fee. Both offer easy means of adding subscribers through embedded forms on your website or social media sites, intuitive interfaces, and even some marketing automation, if that’s your thing. ActiveCampaign also has basic CRM features to help you manage your sales process through one interface.

Social Media: HootSuite or Buffer

If you find yourself struggling to manage your social presence across every social media platform, it’s time to step up to some management tools. HootSuite is the originator in this space, allowing you to plan and post across most social media platforms, and offers a free version to get your started. Buffer does the same thing (including a free account), but offers some additional analysis and graphics tools.

Design: Canva/Adobe Stock

There are other free/paid alternatives out there, but Canva is a really simple and…

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