Tag: Online advertising
Video Marketing Part II : What Videos Should I Create?
In Part II we’re looking at ‘what’ types of content should you be sharing?
Online Ads, Case Study Videos, Product & Process Videos are just some of th ...
Digital Marketing News: Online Ad Spend’s Speedy Growth, Google’s Podcast Transcriptions, & Adobe’s LinkedIn Push
Reuters What CMOs Are Focusing On in 2019 [Infographic] 74 percent of CMOs plan to encourage peer engagement and the transfer of knowledge among talen ...
Digital Marketing News: Haptic Marketing, Twitter’s Ranked Feeds, B2B’s ABM Challenges, & YouTube’s Vertical Video Ads
The Power of Micro-Influencers [Infographic] A look at the benefits of working with highly-targeted audiences, and how micro-influencers can work to b ...
10 Digital Marketing Trends That Are Totally Transforming The Landscape This Year
As we approach the back half of 2018, let’s take a look at the digital marketing trends that are having an influence on this year and beyond.
Video ma ...
Planning to make a video ad or other video asset? 3 things to consider
In fact, creating a video ad tends to be a lot more expensive than creating, say, a text or display ad, so the upfront risks of video advertising are ...
How Bots Steal Your Online Advertising Budget
Are you wasting your ad budget?
According to another study done by Imperva Incapsula, bot-driven ad fraud costs businesses $7 billion dollars annually ...
For Ecommerce, Better to Use Search Ads or Display?
Search ads target specific keywords and seek to capture potential customers intent on finding some piece of information or, perhaps, a product.
Search ...
Why Video Books Are The New eBooks
A vBook?
A vBook (video book) is an upgrade to the tradition eBook.
With traditional eBooks, it can be frustrating to measure your reader’s engagement ...
5 Ways to Scale Your Business Using Landing Page Software
While the benefits to using landing software are plentiful, one of the core features is to help you quickly scale your business.
Instead of spending w ...
How Facebook’s video ads’ watch time compares across formats
A video ad is a video ad is a video ad.
Except it’s not, according to Facebook.
To illustrate the point, Facebook has produced charts that show how mu ...