Reuters What CMOs Are Focusing On in 2019 [Infographic] 74 percent of CMOs plan to encourage peer engagement and the transfer of knowledge among talent, while improving digital marketing capabilities and boosting go-to-market processes are the most important agenda items for 2019, according to newly-released research data from the CMO Council. MarketingProfs What the Numbers Say About Mobile’s Place in B2B Marketing The opportunity for more mobile-friendly B2B content is ripe for progressive B2B marketers, especially those working to offer greater trust and understanding, according to research of interest to digital marketers from MarTech Advisor. AdAge Google brings search to podcasts through automatic transcription Google has begun rolling out automatic transcription to some podcasts on its Google Podcasts app, providing a boon to discoverability via search that will likely help attract new audiences to podcast episodes that include the new Google metadata. Search Engine Land Instagram tests letting you scroll through videos Instagram has begun testing video playback options to navigate to specific spots in video content on the platform, a long-lamented feature Instagram is finally transferring over from its IGTV product, however the test appears to so far include only non-Instagram-Story videos. The Verge Online ad spend will grow more quickly than expected in 2019, Zenith says By 2019 global digital advertising spending is expected to increase 4.7 percent, up from the 4 percent predicted in December 2018, while by 2021 spend will reach $329 billion, some of the trends of interest to digital marketers among new forecast data released by Zenith. MarTech Series A lighthearted look at tiktok and the next big thing by Marketoonist Tom Fishburne — Marketoonist How Brands Are Celebrating April Fools’ Day 2019 — Adweek Podcast Listener Takes Fandom to Next Level by Googling What Hosts Look Like — The Hard Times Lee Odden — Modern Marketing Influencer Series: Key Ingredients of a Great Content Marketing Strategy for 2019 — Oracle Modern Marketing Blog (client) Lee Odden — 15 Powerful B2B Marketing Influencers You Need to Follow — Marx Communications Ashley Zeckman — What’s Trending: Don’t Be Fooled — LinkedIn (client) Do you have your own favorite new content marketing or influencer marketing news items for the week? Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel. *Disclosure: LinkedIn and Adobe are TopRank Marketing clients.
Adobe, Microsoft to take on Salesforce’s marketing software, with LinkedIn as a weapon
Adobe* and Microsoft have joined forces to better compete against Salesforce.com in the sales and marketing software arena, with the LinkedIn* platform’s recently-expanded targeted audience advertising featuring heavily in the new alliance. Reuters
What CMOs Are Focusing On in 2019 [Infographic]
74 percent of CMOs plan to encourage peer engagement and the transfer of knowledge among talent, while improving digital marketing capabilities and boosting go-to-market processes are the most important agenda items for 2019, according to newly-released research data from the CMO Council. MarketingProfs
What the Numbers Say About Mobile’s Place in B2B Marketing
The opportunity for more mobile-friendly B2B content is ripe for progressive B2B marketers, especially those working to offer greater trust and understanding, according to research of interest to digital marketers from MarTech Advisor. MarTech Advisor
B2B Marketers Set For Moderate Email Budget Increases: Study
63 percent of B2B companies plan to moderately raise spending on email marketing, with top goals being increased engagement, conversion, and lead generation, according to newly-released survey data. MediaPost
Move over B2B and B2C, Adobe says ‘business to everyone’ is the future
The next generation of hybrid B2B and B2C marketing is focusing on B2E — or “business to everyone” — according to Adobe vice president of digital experience Steve Lucus, with the melding of Adobe Campaign Manager and Marketo a likely prime future goal. AdAge
Google brings search to podcasts through automatic transcription
Google has begun rolling out automatic transcription to some podcasts on its Google Podcasts app, providing a boon to discoverability via search that will likely help attract new audiences to podcast episodes…
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