Almost all your colleagues and competitors have developed a strategy for business growth, with content playing a key part. Document the concept CMI reports that roughly 37% of B2B marketers and 40% of B2C marketers have a documented content plan. CMI’s statistics showed an increase in documented strategies year over year and that trend should continue as businesses start to take content more seriously. Digital marketers are aware of the importance of a documented plan. Customers are accessing websites more and more via their mobile devices, so any site or content that isn’t optimized will get left behind in 2017. Brands will also leverage the audiences of influencers and relevant publishers to help grow its credibility and reach. This same trend is true with video content. Influencer marketing As we mentioned earlier, outreach will be a huge part of content marketing in 2017. For a marginal fee, you can have the influencer share your brand to this engaged audience and reap the benefits of that influencer’s following. Don’t let your business get left behind, stay abreast to what trends are relevant and how your business can best leverage that information.
Strategic content marketing is an integral part of successful businesses, both local and globally. Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. With CopyPress reporting that 84% of digital agencies expect content to become more important in 2017, now is the time to jump on the bandwagon, if you haven’t already.
A new year is upon us and growth is evident with the many changes in content marketing. This platform presents a phenomenal boost to businesses of all types. Almost all your colleagues and competitors have developed a strategy for business growth, with content playing a key part. Content marketing is not going away, and as you start to think about your marketing budget for 2017, you should make content a focal point.
If you are in the planning stages for your 2017 marketing initiatives, these trends should be on your list of things to watch. For those of you who have pre-planned and have your marketing plan mapped out, make sure you have considered these factors for the growth of your brand. Proper utilization of these trends will help you compete in 2017 while staying ahead of the curb for ’18.
Document the concept
CMI reports that roughly 37% of B2B marketers and 40% of B2C marketers have a documented content plan. While most content marketers have a strategy in mind, very few actually put pen to paper.
This is a fatal flaw and one that will begin to change in 2017. CMI’s statistics showed an increase in documented strategies year over year and that trend should continue as businesses start to take content more seriously.
Digital marketers are aware of the importance of a documented plan. Documentation solidifies intent and provides an outline and clear perspective on the goals and necessary process to achieve these goals. If you want to dominate content marketing in 2017, focus first on documenting your strategy.
Mobile technology
Previous years have shown that mobile technology is gaining an edge in almost every aspect of life, especially the business world. Companies are seeing their desktop traffic decrease in lieu of mobile traffic. This is particularly true with online or e-commerce stores. Customers are accessing websites more and more via their mobile devices, so any site or content that isn’t optimized will get left behind in 2017.
A business that is not designed to be user-friendly for mobile traffic will experience major issues. A large portion of digital media content is accessed via mobile devices like smartphones and tablets. If you’re not creating content that is optimized to work well on any device, you’re neglecting a major trend.
First and foremost, make sure your website is mobile-friendly. After that, ensure all your content is accessible and…
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