The Top Snapchat Statistics You Need to Know for Business. As a social media marketer, this is a fact you can’t ignore. Snapchat users are engaged, which means they’re more likely to be receptive to your message. One way you can use Snapchat’s video capabilities for business, is with Snap Ads. Snapchat’s advertising tool, Snap Ads, offer companies a great way to create and share mobile video ads. Snapchat for business statistics A Geofilter delivered to a national audience will typically be seen by 40% to 60% of daily Snapchatters If you’re looking for a solid way to promote your brand on Snapchat, an on-demand Geofilter is a great option. After playing with a Sponsored Lens, users then share their Snaps or post them to a Story. You get your brand in front of users for however long they play with your Snapchat Lens (an average of 20 seconds), as well as the time that a user’s friends spend viewing their Snap Because of this potential, you’ll want to make sure you create something highly shareable. With the cost of these ads maxing out at $750,000 per day, you can bet Snapchat is turning to the biggest brands in the world, or at least those with huge social media advertising budgets.” Before you devise a marketing strategy for any social media network, you need to be equipped with as much information as possible. With the Snapchat statistics above, you have the key data you need for marketing success.
Snapchat has grown from a marketing question mark to a marketing must-have in a relatively short time. Since its inception, Snapchat has skyrocketed in popularity amongst not only individuals, but businesses.
Like any social media strategy, using Snapchat for business requires thoughtful planning. To help you out with this, we’ve collected the top Snapchat statistics you need to know for your business.
Snapchat usage statistics
To put that in perspective, the platform had only 5 million daily users in December 2013—and it’s still growing. As a social media marketer, this is a fact you can’t ignore.
You need to be where your audience is, and with such a high number of users there’s a good chance your customers are on Snapchat.
While more than half of all Snapchatters use the app daily, another 32 percent use it two to five times per week. This means that 87 percent of Snapchat users are using the app at least twice per week. Snapchat users are engaged, which means they’re more likely to be receptive to your message.
With this kind of growth, using Snapchat to broadcast and share video is something your brand might want to consider. One way you can use Snapchat’s video capabilities for business, is with Snap Ads.
Snapchat’s advertising tool, Snap Ads, offer companies a great way to create and share mobile video ads. Because it’s Snapchat, there’s also the option to add fun interactive elements like filters and Sponsored Lenses. Snap Ads begin with a vertical, full screen video ad up to 10 seconds long, and give viewers the option to swipe up for more information such as product details, website links, long form video, app install ads, or articles.
When it comes to using Snapchat videos to tell a story with your brand, you’re only limited by your own creativity.
The high use of Snapchat means that users aren’t just sending or posting a couple of Snaps each day—they’re having full-on conversations through their Snaps.
Knowing how engaged your audience is is a great starting point for building your social media strategy, so take this information and plan accordingly.
With a 72% adoption rate, Snapchat is the most-used social media platform among 12 to 24-years-olds
This is one of the most coveted demographic for marketers, and brands are constantly looking for new and unique ways to reach them. And for good reason—those under 30 are the largest demographic in the United States.
What might be even more important to marketers? By 2020, this age group is expected to spend $1.4 trillion every year, and are expected to inherit approximately $30 billion in the future.
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