Interesting Not Interesting Share Tweet In our 30 plus years of experience with business video production, we’ve frequently helped people who are involved with trade show events such as; meeting & event planners, exhibitors, trade show organizers, and presenters, increase the benefits and ROI of their effort with trade show video projects. These often overlooked video production opportunities give added value and subsequent utility and financial return on what occurs at the event. Trade Show Video for Business If you are a convention planner running a trade show, you know how the revenue stream is fed by exhibitors showing their products and the number of attendees. Presentation Recording At every show there are presentations and seminars. Did everyone who should have seen the presentation see it? If the presentations are part of a paid program such as continuing education, the distributable content such as a DVD set or web access can be value added to the seminar cost and a convenient alternative to note taking, as well as a product which can be sold. You are hoping that by exhibiting you are going to get new customers and increased business from current customers as a return on your exhibit investment. Having a video production company to record these events is always well received and can be a lot of fun while adding to your goal accomplishments. Our website can provide you a lot more information and professional examples on how video can help you increase ROI and drive in new business from your involvement at trade shows. Other Trade Show and Convention Video Production Info I’ve only touched on a portion of the types of trade show activities which can be benefited by a video for business.
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In our 30 plus years of experience with business video production, we’ve frequently helped people who are involved with trade show events such as; meeting & event planners, exhibitors, trade show organizers, and presenters, increase the benefits and ROI of their effort with trade show video projects.
Every show organizer knows that for any large meeting, implementing audio/visual techniques plays a major role in creating the staging for displaying information during important presentations. However, there are other equally important aspects of video production which are sometimes overlooked and omitted from convention, meeting, and trade show planning. These often overlooked video production opportunities give added value and subsequent utility and financial return on what occurs at the event.
If you hire a video production company that includes this planning and capability you are doing a more complete job for your clients, providing value-added and additional revenue for your company. Let’s take a look at not only some of the benefits to you but also to your client.
Trade Show Video for Business
If you are a convention planner running a trade show, you know how the revenue stream is fed by exhibitors showing their products and the number of attendees. The lifeblood of sustaining a show is to attract exhibitors. You can tell exhibitors about your show but there is no way for them to see and identify with how it can help them like viewing a
professionally produced video for business where they can see, hear, and identify with the experiences and successes of current exhibitors. We recently did four videos for a trade show producer for this purpose. Each one was tailored to match the vibe and customer base of each individual show. The organizers’ sales team that are now able to use these videos as a “tool” are ecstatic with their results attracting new exhibitors.
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