So what does that mean for your business? Here are some of the top ways we see video taking over in 2019: Lights, Camera, Action! Video plays a starring role in inbound, social, and websites With customers awash in textual information, video is more critical than ever to help businesses cut through the noise and stand out, whether on websites, blogs, or social feeds. Here are some key tactics businesses will use to reach customers with video this year: Video Education is the New Norm Video is a fun, engaging way to learn new ideas and acquire new skills. Social-First Video In order to target customers where they’re at, more businesses will create videos explicitly for social audiences. Many companies will use episodic video series and conversational content to boost audience engagement and grow their subscriber base. Video humanizes B2B sales and support With prospects’ inboxes overloaded with messages and customers seeking quick solutions to their questions, video is a critical tool for any sales or support person looking to make a positive impression. New tech tools make it easier than ever for businesses to create, track, and optimize video. Here’s how technology will impact businesses’ use of video in 2019: Video Creation Tools Mean Business With everyone carrying a camera and editing suite in their pocket, it’s easier than ever to create a professional-looking video with minimal tools and time. This type of ad-hoc video production will only increase as businesses look for new ways to meet the growing demand for video from their customers.
Do you want to build your brand, reach a wider audience, and make personal connections with customers in 2019? Look no further than video!
It’s a fresh new year and if you’re anything like us, you have big plans to leverage video in 2019 to reach your strategic goals. But to be effective, you’ll want to be mindful of what’s really working with video right now and where things are headed over the next 12 months.
We’ve compiled a list of all the most important trends you need to pay attention to in order to make your video dreams a reality.
Video is Everywhere
Chances are you’ve already seen a video today. And it’s no surprise—according to Cisco, video does and will continue to account for the lion’s share of total data sent over the internet. So what does that mean for your business? Here are some of the top ways we see video taking over in 2019:
- Lights, Camera, Action!
- Filming video has never been easier or more accessible. As video creation becomes ever more democratized, we expect the number of videos created and shared by businesses to increase exponentially.
- Wanted: Video Producers
- In order to meet a growing demand for video, more businesses will look to create or expand in-house video production teams. That means hiring dedicated video producers and investing in their video production capabilities—whether in terms of time, equipment, or production talent.
- All-Access
- Widespread use of video across all platforms will drive businesses to address accessibility requirements in a systematic way. Closed captioning and other accessibility settings are crucial tools that businesses will leverage to ensure all customers can enjoy their content.
Video plays a starring role in inbound, social, and websites
With customers awash in textual information, video is more critical than ever to help businesses cut through the noise and stand out, whether on websites, blogs, or social feeds. Here are some key tactics businesses will use to reach customers with video this year:
- Video Education is the New Norm
- Video is a fun, engaging way to learn new ideas and acquire new skills. Just ask “Mr. YouTube”Julius Yego, a self-taught javelin-thrower who used videos to hone his skills…
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