Fake Freckles: The Surprising Summer Beauty Hack That’s Trending Online. How did faux freckles become so popular online? Which brands and influencers are uploading the most viewed and most engaging freckle-faced videos? Fake Freckles: A Beauty Phenomenon Fake freckle videos started appearing online around November, 2016. This video received a total of 16.9 million views with 8.6 million of those views occurring in the first 30 days since the video was uploaded. The most-viewed freckle video uploaded in the last 90 days on Facebook was a product recommendation to get the most natural looking fake freckles. INSIDER beauty, one of the earliest reporters of the fake freckles phenomenon online as we mentioned earlier, uploaded a video on April 26, 2017 depicting metallic freckles: Really upping the ante, this video received a total of 3.3 million views with all 3.3 million of those views occurring in the first 30 days from when the video was uploaded. Influencers Take Advantage of Online Trends A successful online influencer always knows how to make the most of something popular. Beauty influencer @YunnieRose received 1.5 million views for the video she uploaded to Facebook on May 30th depicting a total beauty transformation: Yunnie took the fake freckle trend to the next level by turning herself into a redhead with a smattering of natural-looking freckles. Brands and influencers who posted about this fad in its early days realized that this is a look that would be a hit on social media.
Every season, we see new trends in beauty pop up online and millions of us watch multiple how-to videos in an attempt to perfect that trend via every hack imaginable. If you’re a beauty geek, you were most likely one of the 5.4 million views received in the first 30 days from when MetDaan uploaded this ombré lip tutorial from @amadea_dashurie. Or maybe you were learning about which rainbow highlighter to purchase from ChaosMakeupArtist.
Whatever the specific hack may be, if you’re into beauty you’re probably looking online to find the latest trends and how to rock them. You’ve also probably come across the fake freckle phenomenon. This beauty look has been growing steadily in popularity since winter and shows no signs of slowing down. After all, who doesn’t want a fresh, dewy face full of freckles for summer? The answer is no one. How did faux freckles become so popular online? What type of fake freckle videos are finding success on various online platforms? Which brands and influencers are uploading the most viewed and most engaging freckle-faced videos? Using data from Tubular, we take a closer look at this beauty trend to see how it became so popular among travelers through the worldwide web.
Fake Freckles: A Beauty Phenomenon
Fake freckle videos started appearing online around November, 2016. The most viewed freckle video uploaded in the last 365 days on Facebook comes from INSIDER beauty and was uploaded on December 6, 2016. The video is essentially a tutorial but also introduces fake freckles as a new trend on several different models, telling you how to apply the faux dots that are sold in the form of temporary tattoos (sort of like a reverse blackhead-removing nasal strip). This video received a total of 16.9 million views with 8.6 million of those views occurring in the first 30 days since the video was uploaded.
Also interesting, the third most-viewed video with the word “freckle” in it uploaded to Facebook in the last 365 days is titled “Why Are Women With Freckles So Sexy.” The video, which received 9.3 million total views, was uploaded by UpVee on November 29, 2016 and features images of freckle-faced celebrities and “regular women” set to music. The copy that runs over the images explains that freckles make a person look entirely unique and that’s one of the reasons why they’re so attractive. The unique-factor associated with freckles could also be a reason why this trend…
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