The $120,000 Content Marketing Workflow Problem. It works – if you only have a few pieces of content and a very linear workflow. Requests for information, revision and approval flood everyone’s inboxes, and answers are sent across different platforms. How Marketing.Ai can help: Enable Attachments Central storage for multiple assets like images, links and documents Easy tabs that let users view comments, information, schedules and more with one click of the mouse Your content marketing workflow is isolated from your business workflow You’re selling to one customer, and ideally your sales, marketing and creative teams are aligning their efforts toward converting them to a sale. The ideal solution is an automated content management workflow. Stakeholders can see the content calendar in real time, so they can give strategic direction before the content is created. Your creative team can double-check if their output speaks to the pre-approved Buyer Persona, and ask for information and approval within the same system. Your entire company is synchronized without having to stop the work to hold another meeting. Your content calendar should have no gaps. Your messages should go on the right platforms, at the right time.
Have you ever driven a gas-guzzling car? Looks great, gets you to where you want to go, but it took twice as much fuel to run.
Many content management teams are working exactly like this today. You’re creating brilliant content, but your system is so inefficient that your people have to push twice as hard to meet your goals. Eventually, you miss deadlines, compromise on quality, or hire to fill the gap.
This bloats up your costs, and slows down your organization. According to Gleanster Research, the average B2B company spends up to $120,000 on superfluous staff just to keep up with the content demand. Despite this, it produces 300% less content and is 240% slower than companies that have optimized their content workflow.
Here are three signs that you’re driving a gas-guzzling content marketing workflow:
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Every creative brief sends your team on a scavenger hunt
Most companies create and approve content through a combination of Microsoft Word, Google Drive, email, and chat apps like Skype or Slack. It works – if you only have a few pieces of content and a very linear workflow.
In reality, content is shuttled across different departments. Requests for information, revision and approval flood everyone’s inboxes, and answers are sent across different platforms. If you’ve ever woken up to over 100 notifications, or wasted valuable time reading back through convoluted chat logs or email threads, you must sense that this is not a content marketing workflow – it’s a scavenger hunt.
How Marketing.Ai can help:
- Enable Attachments
- Central storage for multiple assets like images, links and documents
- Easy tabs that let users view comments, information, schedules and more with one click of the mouse
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Your content marketing workflow is isolated from your business workflow
You’re selling…
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