3 Powerful Event Marketing Trends Your Business Needs to Consider This Year

3 Powerful Event Marketing Trends Your Business Needs to Consider This Year

3 Powerful Event Marketing Trends Your Business Needs to Consider This Year. While not the hottest topic in marketing, event marketing is alive and well. At a time when consumers become increasingly ad-blind to messages online and competition for the most valuable digital real estate is at an unprecedented high, it provides an alternative, tangible avenue to interact with and leave an impression on potential customers. Event marketing budgets have been quietly growing for over 4 years, including a 2.1% increase through Q2 of 2017. Need some inspiration to make your organization’s next marketing initiative at an event, trade show, conference, festival, or public gathering memorable and successful? Try implementing some of these emerging trends: Live Video Streaming One typical limitation of event marketing is that it only reaches people who are within a specific geographic location. Live streaming expands potential viewership to include anyone with internet access. Live video enables real-time engagement with your community both at the event and beyond. It’s never been more practical to get started live streaming your event activities with help from event marketing staffing. Download codes for digital content Watch for More Event Swag Ideas and Tips: Event Gamification Games and similar experiences create the opportunity for a tangible, interactive brand experience.

3 Reasons Why Your Blog Sucks
How to Use Traditional Marketing to Promote Your Freelance Business During the Holidays
5 Reasons Your Startup Isn’t Getting the PR You Need

What do you think about this?

Interesting

Not Interesting

Share

Tweet

When people talk about marketing trends and developments these days, they’ll usually talk about a hot new marketing technology or new digital channel. But while our eyes are turned toward the digital world, it’s important to remember there are still plenty of marketing, advertising, and branding opportunities available in the “real world.” Event marketing in particular continues to bring businesses unique opportunities to directly engage and interact with potential customers–if their marketing leaders are smart enough to see them.

While not the hottest topic in marketing, event marketing is alive and well. At a time when consumers become increasingly ad-blind to messages online and competition for the most valuable digital real estate is at an unprecedented high, it provides an alternative, tangible avenue to interact with and leave an impression on potential customers. Event marketing budgets have been quietly growing for over 4 years, including a 2.1% increase through Q2 of 2017.

But it’s not enough to just be aware of event marketing’s potential and commit budget resources to it. As event marketing recruiters, we’ve found that you need practiced talent, intelligent leadership and an ROI-centric strategy to make the most of this unique and diverse marketing channel. A well-planned and executed event marketing campaign can deliver tremendous results, while a weak one will fizzle away your budget. Event marketing staffing can be a great way to scale up for large events during your busiest times of the year.

Need some inspiration to make your organization’s next marketing initiative at an event, trade show, conference, festival, or public gathering memorable and successful? Try implementing some of these emerging trends:

Live Video Streaming

coffeebeanworks / Pixabay

One typical limitation of event marketing is that it only reaches people who are within a specific geographic location. Live streaming expands potential viewership to include anyone with internet access.

Live video enables real-time engagement with your community both at the event and beyond. And once the event is over, you can use the recorded video as content for future marketing initiatives!

It’s never been more practical to get started live streaming your event activities with help from event…

COMMENTS

WORDPRESS: 0
DISQUS: 0