6 Brand Certifications to Make You a Better Social Media Marketer

Author: Kaylynn Chong / Source: Hootsuite Social Media Management As new technologies are being introduced in the workplace, the skills n

Author: Kaylynn Chong / Source: Hootsuite Social Media Management

As new technologies are being introduced in the workplace, the skills needed to make the most of them are changing as well. Playing catch-up has proven to take a toll in the job hunt, as current employees and recent graduates struggle to find the skills required to stay competitive.

Nearly eight in 10 middle-skill jobs now require digital skills here’s what you can do to bridge the gap on your own.

6 online marketing certifications to help you get ahead

1. Digital Marketing with Udacity

When it comes to getting the digital skills you need, who better to learn from than the brands who shape these industries? Udacity partnered up with industry leaders like Facebook, Google, MailChimp, and us here at Hootsuite to bring you the Digital Marketing Nanodegree program.

The program is designed to get students hired in today’s job market. Udacity does this by covering platform proficiency for today’s most relevant marketing platforms. This means you understand the full digital marketing ecosystem—from content strategy to paid advertising and analytics.

For example, in their Display Advertising course, Udacity takes you through key marketing channels like mobile and video, how to purchase and sell ads, and how to set up your own display ad via Google Adwords.

With Udacity’s unique course format, you get a hands-on learning experience. You’ll run live campaigns on major marketing platforms, where you learn how to measure performance, and create a strategy based on these insights. When it’s over, you can add these projects into your digital marketing portfolio.

Courses include:

Content Strategy
Search Engine Marketing
Display Advertising
Social Media Advertising with Facebook
Measure and Optimize with Google Analytics

Projects include:

Market Your Content
Run a Facebook Campaign
Search Engine Optimization (SEO) Audit
Run an Adwords Campaign

2. Social Media Marketing with Facebook Blueprint

Facebook’s certification program takes you beyond the basics of Facebook and Instagram marketing. As a leader in social media advertising, Facebook Blueprint teaches you how to best take advantage of Facebook’s tools so that you can meet your business goals.