Author: Rob Petersen / Source: Business 2 Community Organic vs paid social media Social media is the most genuine form of marketing. Org
Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. Paid social media also come from you but give your post the ability to get in front of people who don’t already follow your social channels but share desired demographics, interests, and values.
Is one more effective than the other? Do they work better together? What’s the right balance?
Here are 30 fascinating facts about organic vs paid social media:
- 100% of the Top 100 Global Brands have run YouTube ads in the past year. (Hootsuite)
- 86% of marketers now combine paid and organic tactics as part of their social media strategies. It’s rare for social media marketers not to use organic and paid social media together.(Clutch)
- 80% of enterprises say social media is the most important factor in digital marketing success. (Social Media Week)
- Over 70% of marketers plan to increase their use of video ads in 2017 (Hootsuite)
- 61% of marketers report their biggest challenge is measuring ROI from social channels (Simply Measured)
- 59% of marketers believe paid social is more effective than organic social. (Clutch)
- Over 50% of…
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