Content Marketing Roadmap: Building a Channel Plan. Episode 49 of Landscape Digital Show reveals how to build and implement a channel plan to achieve your content marketing roadmap goals. https://www.landscapedigitalinstitute.com/wp-content/uploads/2017/01/Ep49FinalAuph.mp3 Before you build a content marketing channel plan you need to give careful consideration to your business goals, its ideal audience, and finding and perfecting your brand story. You can get that foundation from Content Marketing Roadmap: 3 Keys to Ideal Customers. You have to show people you care about helping them, that you are capable of doing so, and that the entire experience will be one they will enjoy. Let’s now unpack the 7 steps to building and implementing your content marketing roadmap channel plan. For more detail on how on this and a template to follow, check out Content Audit: Building Your Content Marketing Foundation. #3 – Editorial Calendar The editorial calendar will detail the specific content topics for the entire year. #4 – Channel Plan The channel plan can be combined with the editorial calendar to clarify which channels will receive what type of content, whether that’s long or short form, video or audio, and so on. Show Notes Be sure to check the links for each of the 7 steps to get in-depth information on those respective topics.
Episode 49 of Landscape Digital Show reveals how to build and implement a channel plan to achieve your content marketing roadmap goals.
https://www.landscapedigitalinstitute.com/wp-content/uploads/2017/01/Ep49FinalAuph.mp3
Before you build a content marketing channel plan you need to give careful consideration to your business goals, its ideal audience, and finding and perfecting your brand story. You can get that foundation from Content Marketing Roadmap: 3 Keys to Ideal Customers.
If you know your ideal customer you know the problems they face that prevent them from choosing any company, including yours.
This is especially true for services like landscaping or lawn care because they are not a must have like healthcare, for example, but a lifestyle choice, something people simply want to have for their own enjoyment.
What is your audience hungry for that if you give it to them will move them closer to a relationship with your business?
This may be solving a small problem with your content, such as an assurance that the pesticides your company uses are safe for children and pets. Solving small problems is a strong indication that you can solve the larger ones too.
Thus, your content is like an appetizer that activates the hunger for the main course, which is your products and services. You have to show people you care about helping them, that you are capable of doing so, and that the entire experience will be one they will enjoy.
Let’s now unpack the 7 steps to building and implementing your content marketing roadmap channel plan.
#1 – Content Audit
You may not have a lot of content, but at the very least you have a website. And you probably have some print marketing materials. Start by listing everything you have created to date, with the goal of keeping that list current moving forward.
For more detail on how on this and a template to follow, check out…
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