This is certainly the right time for smaller companies to gain a competitive edge by concentrating on video making and video marketing ideas. Five Cost-Effective Video Marketing Ideas for SMBs Most small business tips advise owners and managers to focus on their business goals. If your goals include growth, brand recognition, customer loyalty, and better customer service, consider these ideas for the kinds of videos that can help: 1. Social Videos Social videos give you a way to virally promote your brand, generate leads, and increase sales. For instance, many social videos are meant to interest viewers enough to visit a business site or fill out a lead form. Small businesses can use explainer videos to help people understand their own offerings and why people should consider them. Since it’s not possible for small companies to hold workshops for all of their customers, a tutorial video can give your company an online alternative. Like explainer videos, tutorials can also help improve customer service by answering frequent questions from customers. Rather than having to demo products to each individual customer, a video can work 24/7 to show off products. Small business owners probably don’t have the time or resources to personally introduce themselves to every customer; however, they can create videos for an About Us page that can function as the next best thing.
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Hubspot posted some recent statistics and predictions that should get small business marketers excited about using videos for small business marketing. For instance, videos will account for almost three-quarters of internet use in 2017. By 2019, video traffic will increase to about 80 percent of all internet traffic. This is certainly the right time for smaller companies to gain a competitive edge by concentrating on video making and video marketing ideas. Otherwise, they might find themselves losing customers to companies that do invest in videos.
Five Cost-Effective Video Marketing Ideas for SMBs
Most small business tips advise owners and managers to focus on their business goals. If your goals include growth, brand recognition, customer loyalty, and better customer service, consider these ideas for the kinds of videos that can help:
1. Social Videos
Social videos give you a way to virally promote your brand, generate leads, and increase sales. Since these videos face competition from other social posts, they need to contain excellent content and have a compelling theme and title. On the positive side, social videos can be fairly short if the main goal is to draw viewers in to gain more information elsewhere.
For instance, many social videos are meant to interest viewers enough to visit a business site or fill out a lead form. Punchy and focused videos that only last a couple of minutes can work very well.
2. Explainer Videos
Today, all sorts of products and services have grown more complex. Small businesses can use explainer videos to help people understand their own offerings and why people should consider them. Even more, this kind of content can help viewers understand why the offerings from your company are preferable to those from a competitor.
Since these kinds of videos can also help answer frequent questions from existing customers, they may provide an affordable and automatic way to…
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