The State of Local SEO: Industry Insights for a Successful 2019

You’ve created a vivid image of what real-life, everyday local search marketers and local business owners are observing on a day-to-day basis, what strategies are working for them right now, and where some frankly stunning opportunities for improvement reside. Now, we’re ready to share your insights into: Google Updates Citations Reviews Company infrastructure Tool usage And a great deal more... This survey pooled the observations of everyone from people working to market a single small business, to agency marketers with large local business clients: Respondents who self-selected as not marketing a local business were filtered from further survey results. Thanks to you, this free report is a window into the industry. You might come away from that excellent survey believing that, since link building is so important, all local businesses must be doing it. The State of the Local SEO Industry Report reveals that: When asked what’s working best for them as a method for earning links, 35% of local businesses and their marketers admitted to having no link building strategy in place at all: And that, Moz friends, is what opportunity looks like. Rivet the attention of decision-makers at your agency, quote persuasive statistics to hesitant clients, and share this report with teammates who need to be brought up to industry speed. When read in tandem with the Local Search Ranking Factors survey, this report will help your business or agency understand both what experts are saying and what practitioners are experiencing. You may find yourself wondering, “Does anyone understand what I do? How do I benchmark myself?” You’ll find both confirmation and affirmation today, and Moz’s best hope is that you’ll come away a better, bolder, more effective local marketer.