5 Online Marketing Tips for Small Businesses in Competitive Service Industries

5 Online Marketing Tips for Small Businesses in Competitive Service Industries

Brands have multiple ways to market their services these days, and online methods are among the most effective. Here are five online marketing tips, some of which can be done at no cost, that helped Ksenych’s business and can also help you thrive in competitive industries. Before a consumer makes any purchase decision online, they are going to read reviews. Provide multiple, instant-contact options. A lot of times, especially when it comes to a service provider, a potential customer is looking for a solution immediately. Ksenych explains that their customers come from several contact channels: “Our contact information is displayed at the very top of every page on our website. A potential customer can contact us by phone, email us directly or submit a detailed moving quote request. The BBB, for example, is something all local service providers should leverage online. Most service providers have websites that are used for lead generation purposes, so it’s important to make sure it’s easy for a customer to contact your business or request information on a mobile devices, as the traffic source continues to dominate with no sign of slowing down. If a consumer is looking for a local service provider, he or she is going to do research and contact several options before making a decision.

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Here are five quick or cheap tips you can use to gain an advantage.

5 Online Marketing Tips for Small Businesses in Competitive Service Industries

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Brands have multiple ways to market their services these days, and online methods are among the most effective. But with many different options available, it leaves many companies allocating (and wasting) their limited budgets toward campaigns that don’t produce a return.

Small online marketing budgets are common among service providing brands, but that doesn’t mean the results have to be small. Little things like knowing which channels are best and what tweaks can help you increase conversion rates go a long way.

I am friends with several small- and medium-size-business owners operating in service-providing industries. One of them, Lyuda Ksenych, CEO of H2H Movers, a moving company located in Chicago, attributes a large portion of their recent growth to small yet effective changes to the company’s online marketing efforts. Here are five online marketing tips, some of which can be done at no cost, that helped Ksenych’s business and can also help you thrive in competitive industries.

1. Highlight your reviews from all major platforms.

Before a consumer makes any purchase decision online, they are going to read reviews.

“A lot of companies make it hard for the consumer to read all of their reviews, which just forces them off your website to find them. We make it easy for a potential customer to read all of our reviews from Google, Yelp, Angie’s List, Thumbtack and Yellow Pages directly from our homepage,” says Ksenych.

By making it easy for a potential customer to read your reviews, it keeps your business on their mind, which, if they like what they read, will greatly improve the odds of them converting into a lead or sale.

2. Provide multiple, instant-contact options.

A lot of times, especially when it comes to a service provider, a potential customer is looking for a solution immediately. If you don’t have multiple ways for them to contact your business and speak to someone right away, you will miss out on many opportunities.

Ksenych explains that their customers come from several contact channels: “Our contact information is displayed at…

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