Just ask basketball fan Eliot Robinson. So, he started the "star" movement. He began putting a star ✪ next to his name and sending the symbol out to friends and people he knew personally, asking them to do the same. He shared the message that by placing this star in their Instagram bios, other people could join a community of those who believe that everybody is a star in their own way. Of course there were also plenty of followers who weren't anywhere near those players' level. Here are three tips Robinson, in an interview, offered for entrepreneurs to effectively market themselves or their business on social media, and gain a bigger presence: 1. “Society is continuously excluded on so many levels, and I just wanted to make them feel a part of something," Robinson told me. Break the pattern of social media norms and stay consistent, promoting positive energy in your movement. When starting a movement, make sure it is simple enough so that everyone can join in with minimal effort. When you first grow your own social media channel, you'll find it extremely slow.
Just ask basketball fan Eliot Robinson. He found a way to get people like Lebron James and Russell Westbrook to follow his Instagram page.
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Instagram has become a business hub and marketing tool that can help you, as an entrepreneur working anywhere in the world, expand your influence far and wide. Take the example of a rabid basketball fan and amateur player I know.
Eliot Robinson (@eliot) is a social media influencer and entrepreneur who started the online basketball community Dunk (@dunk) on Instagram. In the past year, he initiated a movement on Instagram that now involves tens of thousands of people, gathered together under the simple symbol of a ✪. Too simple to be true? It wasn’t!
Growing up, Robinson told me, he realized — as do so many other young men — that he was never going to make it to the NBA. Like many of us, too, he used social media as an emotional outlet for his disappointment.
That’s how he began posting about his beloved sport — to help him cope with this new truth about his future with the game; and as his page started to grow, he decided to work toward Instagram verification, proof that the poster is a public figure, celebrity or global brand.
Posting was not simply a means for Robinson to validate his successes, but a way to reach more people, stand out and make better business connections online. Still, Robinson wanted more: He needed more than just external validation. So, he started the “star” movement.
He began putting a star ✪ next to his name and sending the symbol out to friends and people he knew personally, asking them to do the same. He shared the message that by placing this star in their Instagram bios, other people could join a community of those who believe that everybody is a star in their own way.
Before he knew it, others were intrigued, wanted to know more and asked to use the symbol on their own profiles as well. Robinson even got star NBA players, past and present, to follow his page: People like Russell Westbrook, Lebron James, Chris Paul, Shaquille O’Neal and Dennis Rodman began to follow him.
Of course there were also plenty of followers who weren’t anywhere near those players’ level. But that was okay: Robinson’s idea was to…
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