How to Start Using Video in Your Marketing

How to Start Using Video in Your Marketing

Audiences want to see more video content, and other marketers and publishers are creating more videos in response. Pre-Recorded Video Ideas Beginner Create short “thank you” videos from your team to new customers or customers that you upsell. Intermediate Film extended customer testimonials and user cases. Film longer interviews with key members of the company. In some cases, the platform is self-evident -- Facebook Live videos have to be shared on Facebook. Ask fans to take photos, videos, or share content on social media about how they use your products and why they love your brand -- it's more convincing than traditional advertising anyway. Live streaming content and then reposting it on different channels is a way to make your audience happy -- and to repurpose content, too. This content can make for great social media fodder, or you can use it to build rapport with leads and customers trying to learn more about your brand during the conversion and closing process. If you're just getting started, filming short thank you videos can foster customer loyalty and build brand awareness on YouTube. What marketing videos are you going to start making this year?

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Video content isn’t up-and-coming anymore. Audiences want to see more video content, and other marketers and publishers are creating more videos in response. In our 2017 State of Inbound report, nearly half of marketers reported they’d be investing in creating YouTube and Facebook videos in the coming year. And according to Cisco, video content will account for 69% of all consumer internet traffic by the end of this year.

Are you ready to start creating video content as part of your marketing strategy? We’ll give you some ideas for videos you can film and offer up some tips for integrating them into your marketing.

20 Video Marketing Ideas to Try

Many marketers know that they need to start using video, but when it comes time to sit down and create one, they’re lost for what to do. Here are a few ideas for both pre-recorded and live videos that your business could actually use.

Pre-Recorded Video Ideas

Beginner

  1. Create short “thank you” videos from your team to new customers or customers that you upsell.
  2. Film a screencast demo of your product.
  3. Create an animated GIF of how to perform a function of your tool.
  4. Film 15-second testimonials from real customers and evangelists.

Intermediate

  1. Film extended customer testimonials and user cases.
  2. Create longer product demonstrations and whiteboard-style instructional videos.
  3. Do a short introduction of the company, its mission, and vision.

Advanced

  1. Create a full product demo.
  2. Turn blog posts into short, how-to videos and summaries.
  3. Film longer interviews with key members of the company.
  4. Shoot live presentations performed by company members and add in their slides in post-production.
  5. Create videos for each of your calls-to-action (one for “call us,” one for “sign up for a free trial,” one for “tell your friends and get free credits,” etc.).

Live Video Ideas

Beginner

  1. Use Facebook Live or Twitter to broadcast from cool industry events you, your manager, or your CEO are attending.
  2. Use Google Hangouts or Skype as a way to thank customers on a special occasion (one year of working together, etc.).

Intermediate

  1. Hold a live Q&A / Ask Me Anything session with employees or visitors.
  2. Live stream a conversation with a thought leader or influencer who is relevant to your audience.
  3. Live stream relevant in-office events to showcase your company culture and thought leadership events.

Advanced

  1. Show a live demo with your sales reps and include an open Q&A.
  2. Film a live presentation with open Q&A.
  3. Stream a “day at the office” with a company executive.

How to Use Video into Your Marketing Strategy

So, now that you have the topics and the inspiration to create…

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