5 Execs Doing Social Media Well and What We Can Learn From Them. Everyone but… gasp—the CEO of the company you work for? A customer Tweeted directly at Musk’s Twitter handle—expressing his concern about already-charged Tesla vehicles taking up space at designated charging stations called Superchargers. Musk followed up first by responding directly on Twitter. — Steve Wozniak (@stevewoz) March 16, 2016 Reddit AMAs, or “ask me anything” sessions, are an awesome opportunity for thought leaders and industry figures to open up their companies and connect with the public. Share content and invite a conversation Speaking of Reddit, the co-founder of the online community, Alexis Ohanian, has his own social media brand. Unlike most of the CEOs that we’ve seen, he Instagrams everything. Show passion for the causes that matter to you As a prominent female exec, Sheryl Sandberg, Facebook COO, champions gender equality in the workplace, particularly in the tech industry. Sandberg discusses how social media is changing the workplace, politics, and the world we live in. Executives should use social media to showcase their passion for causes and their respective industries.
Everyone you know is on Facebook. Or Twitter. Or something. Everyone but… gasp—the CEO of the company you work for?
It’s true—61 percent of CEOs have no social media presence whatsoever. In a digital business world where customer service is measured by the immediacy of a Twitter response, it’s shocking to think that less than half of Fortune 500 CEOs are active on a major social network.
Hootsuite’s CEO, Ryan Holmes, has discussed the benefits of having your company’s C-suite on social media. It makes sense that as the workplace becomes more reliant on digital technology, the heads of companies would want to be there.
Here are a few real-life examples of executives doing awesome things on social media to further drive the point home.
Lessons you can learn from the best execs on social media
1. Listen to customers
As the head of Tesla Motors, SpaceX, and SolarCity, and co-founder of PayPal—one of Elon Musk’s proudest moments happened when he publicly responded to a customer complaint and actually did something about it.
@loic You’re right, this is becoming an issue. Supercharger spots are meant for charging, not parking. Will take action.
A customer Tweeted directly at Musk’s Twitter handle—expressing his concern about already-charged Tesla vehicles taking up space at designated charging stations called Superchargers. Musk followed up first by responding directly on Twitter. Then only six days later, announced a new company policy on Tesla’s website that fully-charged cars left at Supercharger stations would incur a $0.40 per minute idle fee.
The lesson here is for executives to show customers how much they’re valued. Musk doesn’t just take customer feedback and toss it into an insights report—he listens, personally responds, and then makes it happen fast. In any kind of company, this is what we’d call delivering excellent customer service.
2. Be honest and authentic
Steve Wozniak, co-founder of Apple, is one of many executives who have taken to Reddit to answer questions from the community. He uses his Twitter to provide “proof” that it’s indeed him tuning in, as per Reddit guidelines.
Looking forward to @reddit AMA about tech, entertainment, people, life. March 16, 1pm PDT.
— Steve Wozniak (@stevewoz) March 16, 2016
Reddit AMAs, or “ask me anything” sessions, are an awesome opportunity for thought leaders and industry figures to…