A Facebook Page allows you to build a community around your brand, where you can respond to customer inquiries, share information with your audience, and use features such as Page Insights to get to know your followers. Make sure you choose a clear and accurate username, preferably the name of your business and Facebook Page. Upload dynamic cover and profile photos Your Page’s header image and profile picture is your chance to make a good first impression. Your profile image accompanies your business name in search results and when your Page interacts with users. While this image doesn’t necessarily need to have a logo, it needs to be relevant to your brand. Think about what first impression you want your Facebook Page to make and choose your images accordingly. A key feature of Insights is the ability to see how many people have clicked on your call-to-action button, website, phone number, and address. Choose your tabs carefully You have the power to customize your Facebook Page with tabs. Tabs appear on the left-hand side of your Facebook Page, and include standard options such as an About section and Photos. For a list of other tab options, see our post 32 Useful Facebook Page Apps for Your Business.
A Facebook Page allows you to build a community around your brand, where you can respond to customer inquiries, share information with your audience, and use features such as Page Insights to get to know your followers.
And, if Facebook Ads are in your future, you’ll need a Facebook Page to get started.
With 1.13 billion daily active users on Facebook, you’re missing out on reaching a huge community if your business doesn’t have a Facebook Page. Continue reading to find out how to get the most out of your brand’s Facebook Page.
How to optimize your brand’s Facebook page
Choose a search-friendly Page name
The first step to Facebook Page success is discoverability. Make sure that anyone who is looking for your brand’s Page can easily find it. This means having a clear Facebook Page name—preferably your company’s name. Don’t add any stylistic qualities that deviate from your official brand name or logo—doing so will make it difficult for customers to recognize.
While your instincts might tell you to include any and every relevant keyword in your Facebook Page name, this won’t serve you well. Keyword stuffing usually indicates spam, meaning that the legitimacy of your Page will be questioned. Keep your Facebook Page name clear and simple.
Create a custom vanity URL for your Page
Another way to make your Facebook Page more discoverable is with a vanity URL. Once your Page has 25 Likes, you can set a custom URL (or Page “username”) to better reflect your business. This custom Page username can only be set once, so choose wisely.
Each username can only be claimed by one person or business, so the earlier you set yours the better. You can check the availability of your vanity URL at http://www.facebook.com/username.
To change the username of your Facebook Page, go to the “About” button on the left side of your screen. Select “Page Info” and then click “Edit” (next to the “Username” label). Make sure you choose a clear and accurate username, preferably the name of your business and Facebook Page.
Fill out your business’ About section with useful information
Your Facebook Page About section can save your business a lot of time and headaches. If a customer is looking to get in touch with your business, there is a good chance they’ll be checking out your Facebook Page description for contact information.
Use the About section to share useful information such as your web domain, phone number, address, other social media handles, and hours of operation.
It’s also a good idea to list information about your Facebook Messenger protocol, such as your customer service reps’ online hours and estimated response time. This helps manage expectations from your customers and keeps your customer service advocates accountable.
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