Which Social Media Outlets Should I Use for Marketing My Business?. Which platforms are the best for your business? Here is a list of some of the most common social media marketing channels, along with the pros and cons of each to help you get started: Facebook Facebook is, in a word, huge. Using Twitter allows a steady stream of conversation between your company and its followers in real-time. The Hub’s “How to Market Your Brand on Every Social Media Channel” notes about Twitter: “Twitter is the place where brands get to have a personality. eMarketer reports that, in 2016, 48.8 percent of marketers are using Instagram. But it is also drawing in some of Facebook’s biggest advertisers as well, making it a hot spot of great marketing opportunity. LinkedIn With 100 million monthly subscribers, LinkedIn is not as large as some of the other social media platforms. Fifty percent of LinkedIn users report they are much likely to buy from a company they’ve engaged with on LinkedIn, with 80 percent reporting they were open to connecting with companies on the platform. Get your free copy of our B2B Guide to Inbound Marketing to learn more about developing an inbound strategy for your business.
You have embraced the inbound marketing philosophy and you are ready to craft some killer campaigns on social media.
You take a deep breath and … exhale, suddenly realizing that the world of social media marketing is somewhat confusing.
The sheer volume of choices in the social media sphere makes decisions about marketing complicated. Which platforms are the best for your business? What social media outlets will net you the best ROI for your marketing efforts?
Here is a list of some of the most common social media marketing channels, along with the pros and cons of each to help you get started:
Facebook is, in a word, huge. Social Times’ article “Everything You Need to Know about Facebook’s Q4 and Full-Year 2015 Results” reports that, at the end of 2015, Facebook reached 1.59 billion monthly active users, 1.04 billion of whom are actually daily active users.
By any objective standard, that is a large audience. Search Engine Journal’s “SMM101: Which Social Media Platform Should I Use?” notes that 93 percent of all adult users online are on Facebook. Its global reach, its ease of use, and its forward-thinking business model make Facebook a good bet as a platform for your social media strategy.
However, Facebook does come with its own set of problems. Changes to Facebook’s algorithms and its move toward paid advertising are a cause for pause for some businesses. Additionally, the younger demographic, arguably the generation marketers with a long view should be targeting, are beginning to pull away a bit from Facebook in favor of other social media platforms.
This social media platform has proven time and again that tweeting is definitely not just for the birds. According to a recent eMarketer report, more than 65 percent of U.S. companies market via Twitter. Using Twitter allows a steady stream of conversation between your company and its followers in real-time.
While it is high-touch, it is also high-engagement. Short, targeted messages spread like wildfire on the platform, turning your marketing into an agile, responsive vehicle for your brand message. The Hub’s “How to Market Your Brand on Every Social Media Channel” notes about Twitter: “Twitter is the…