Author: Aaron Agius / Source: Entrepreneur Interactive content is fast becoming the go-to strategy for the biggest brands in the world. A
Interactive content is fast becoming the go-to strategy for the biggest brands in the world. According to a survey by Content Marketing Institute, 53% of marketers already use interactive content, and they expect that number to rise:
Interactive content is content that requires people to actually engage, instead of just read or watch. The most popular example of interactive content is the online quiz, but that’s just scratching the surface.
Here are seven tools you can use to easily make all kinds of interactive content for your marketing campaigns.
1. Apester
Apester is a tool that allows you to easily create polls, surveys, personality tests, video quizzes, and a whole lot more to engage with your audience. Embed your creations into your regular blog content to create a truly interactive experience.
Big brands like CNET, The Huffington Post, and Fox Sports have endorsed and used the tool. Here’s an example of how Fox Sports put it into action:
As the world’s largest content engagement platform, Apester can help you create native advertisements that actually capture attention. It’s a great tool to help improve your storytelling and avoid the pitfalls of ad blocking for your content.
2. Brackify
Brackify is a tool specifically designed to help you create interactive voting brackets. Once you create a bracket, you can embed it into your page or link back to a bracket page.
Here are some ideas for brackets you can make with the tool:
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Best stocking stuffers
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Who’s the #1 NBA point guard?
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Funniest dog YouTube video
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Most delicious Portland food cart
Brackify is a great tool because not only does it encourage engagement, it adds an element of competition to your content. This keeps people coming back to your site for more.
I love how you can also include a countdown timer on the competition to add a sense of urgency.
The tool is self-promoting, mobile-compatible, and integrated with social media.
3. Engageform
Engageform is a super intuitive tool to create quizzes, surveys, and polls. The platform offers an impressive array of visual customization options to make your content really stand out.
You can also easily embed and share…
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