Tag: Interactivity
Is Your Content Ready to Zig and Zag With Your Buyers?
While your buyers take a chaotic journey, Anna says, you still need content to satisfy your buyers in each of the traditional sales stages.
Though the ...
Bye-Bye Boring B2B: Lee Odden Shows B2BMX Attendees the Power of Interactive Influencer Content
So, here’s another question: Are you ready to say bye-bye to boring content and hello to exciting, inspiring, and infotaining content experiences?
Why ...
How to Take Advantage of Interactive Marketing Right Now
The interactive video has been around for several years, but many users are still unfamiliar with this medium and brands are still figuring out the be ...
Embracing Interactive Content: 19 Statistics Every B2B Marketer Needs to Know
Today and beyond, to connect on an intellectual and emotional level with their audience, B2B marketers need to provide engaging content experiences.
9 ...
Interactive Content Marketing: Why B2B Marketers Should Take Their Content from Boring to Bold
But why should B2B marketers consider adding interactive content to their mix?
#1 – Interactive content is more engaging than static content—for the l ...
Avoid the Silent Town Hall with Interactive Corporate Video
For many employees, this is the only interaction they will get with the CEO.
So, it’s extremely important these corporate video events run flawlessly ...
Interactive CTAs: An Introduction
Interactive CTAs (calls-to-action) or ‘events’ are one great way to drive specific, desired outcomes from your viewers and encourage them to step furt ...
Interactive Content: The Good, Bad, and Wicked Cool Quizzes and Games
We’re sharing an updated version now because interactive content is a growing opportunity for marketers.
(And it seems other marketers may just agree ...
Here’s Why Netflix Is Embracing Interactive Content (And You Should Too)
Here’s Why Netflix Is Embracing Interactive Content (And You Should Too).
Netflix is smart to get users engaging with its shows.
Adding interactive el ...
How to Do Interactive Marketing the Right Way
How to Do Interactive Marketing the Right Way.
The ad garnered attention all right, but not the right kind; and critics called Burger King out for bei ...