Interactive CTAs: An Introduction

Interactive CTAs: An Introduction

Interactive CTAs (calls-to-action) or ‘events’ are one great way to drive specific, desired outcomes from your viewers and encourage them to step further down the funnel. “They are meant to drive a specific desired action from the viewer while they are watching your videos.” Instead of passively consuming your video content, interactive events allow you to point your viewers to a specific action you’d like them to take. To view this video please consider upgrading to a web browser that supports HTML5 Video Certain kinds of events work best with certain types of content—let’s have a look at how you can determine what kind of interactive event is right for your video. There are three main pieces you have to consider when creating an interactive video strategy: The nature of your content Your viewer’s ideal next step The kinds of interactive events that are going to drive the best-desired outcomes We’ll tackle each of these questions in turn. Think about your video content. Consideration Stage (Middle of Funnel) Videos Videos in the consideration stage can be a little more in-depth. Decision Stage (Bottom of Funnel) Videos Videos in the decision stage help your buyer take the final leap and make a purchase. Some examples might be links to other pieces of content, newsletter subscription forms, or links to learn more about your products. Consideration Stage In the consideration stage, you can start using more in-depth lead capture forms to profile your buyer. Decision Stage The decision stage is the point at which you want to encourage your viewer to initiate an opportunity—so make it easy for them!

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Using video is a great way to engage your customers and prospects—but how do you channel engagement into action? Interactive CTAs (calls-to-action) or ‘events’ are one great way to drive specific, desired outcomes from your viewers and encourage them to step further down the funnel.

“In a nutshell, interactive events are areas of the player that have been created specifically to actively engage your viewers,” says Stephanie Yi, Solutions Consultant at Vidyard. “They are meant to drive a specific desired action from the viewer while they are watching your videos.”

Instead of passively consuming your video content, interactive events allow you to point your viewers to a specific action you’d like them to take. This action could be filling out a form, visiting a specific webpage, watching another video, or even requesting a demo. This video provides a brief overview of what interactive events are and how they work in the Vidyard platform.

Certain kinds of events work best with certain types of content—let’s have a look at how you can determine what kind of interactive event is right for your video.

There are three main pieces you have to consider when creating an interactive video strategy:

  • The nature of your content
  • Your viewer’s ideal next step
  • The kinds of interactive events that are going to drive the best-desired outcomes

We’ll tackle each of these questions in turn. Let’s dive in.

Think about your video content. What audience is it meant to reach? What role does it play in your funnel?

Here’s a quick primer…

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