Why Marketers Should Unplug More Often: A #CMWorld Twitter Chat with Joe Pulizzi

Why Marketers Should Unplug More Often: A #CMWorld Twitter Chat with Joe Pulizzi

But Joe did it. So I was giddy when Joe agreed to log back on to join the #CMWorld Twitter chat this week. In our technology-driven industry, is it possible to limit screen time during work? #cmworld — Vishal Khanna (@bediscontent) May 22, 2018 A1: At work I sometimes feel pressure to always have something I’m working on up on my monitors vs just reading a book or doing something else for content inspiration. Biggest ‘pro’ is you get work done. A6: It’s challenging for me to come up with ideas while under pressure. #CMWorld — Joe Pulizzi (@JoePulizzi) May 22, 2018 A6 I believe it will help. #CMWorld A6: The balance should be here, I think (like a Yoda))) For me, 1 hour a day is enough to read all the blogs and media updates I need to boost the little content-brainstorm in my mind. Joe has proven disconnecting can have great benefits. Meet Joe and take a selfie with him at Content Marketing World.

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When Content Marketing Institute founder Joe Pulizzi announced he would be taking an “internet-free sabbatical,” I must admit, I was surprised. As community manager, I would keep an eye on Joe’s social media accounts. I knew he received dozens – if not hundreds – of messages each day. How can anyone ignore their tweets and tagged photos? Seemed impossible. Plus, my marketing friends and I are on social media for a good part of our day. The thought of walking away is a foreign concept to me.

But Joe did it. He had planned to disconnect for 30 days, but he unplugged for much longer than that. So I was giddy when Joe agreed to log back on to join the #CMWorld Twitter chat this week.

I don’t need to tell you that technology plays a significant role in our industry. But how important is it to “power off”? We had a lively discussion, excerpts of which you can find here. Take a look and weigh in by leaving a comment below. Want to see more tweets from this chat? Check out our Twitter Moment.

In our technology-driven industry, is it possible to limit screen time during work? Outside of it?

A1) Yes, it is possible. When you you’re at home, be home; when you’re at work, be at work! PROs: Take a quick “nonsmoker’s smoke break” to skim statuses and relieve that itch. CONs: Too much time spent can be distracting. #CMWorld

— Sonia Harris (@harrisonia) May 22, 2018

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